Newsroom Articles

AutoTrader Carology Bitesize: Q2 2026 Price Index

August 18, 2026

We sat down with Baris Akyurek, Vice President of Insights and Intelligence at AutoTrader.ca, to unpack the latest trends shaping...

AutoTrader Price Index: Q2 2026

July 20, 2026

The latest AutoTrader Price Index shows the Canadian automotive market has proven resilient and is continuing to stabilize following several...

ChatGPT for Cars? Inside AutoTrader’s Massive AI Pivot

June 22, 2026

What happens when we go all-in on AI? Our Chief Product Officer, Justin Re, joined the CanadianSME Podcast to discuss...

2026 AutoTrader Best Priced Dealer Award Winners Announced

May 27, 2026

Canadian Automotive Retailers Recognized for their Commitment to Fair & Transparent Pricing TORONTO, ON – May 27, 2026 — AutoTrader.ca,...

Carology Bitesize: Electric Vehicles (EVs)

May 25, 2026

As consumer interest in electric vehicles continues to evolve, dealerships are navigating a more complex purchase journey shaped by affordability,...

Electric Vehicles (EVs): Hype or Reality?

May 14, 2026

With recent government incentives for Electric Vehicles (EVs) and rising gas prices, understanding how Canadian car shoppers feel about EVs...

AutoTrader Price Index: Q1 2026

April 30, 2026

Since the pandemic, each year has begun with expectations of market normalization, yet unanticipated events continue to disrupt this trajectory....

AutoTrader Carology Bitesize: Q1 2026 Canadian Automotive Market Update

April 2, 2026

We sat down with Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader, to break down how the Canadian...

AutoTrader Launches “Canada’s Car Marketplace” Campaign, Putting Life Moments at the Centre of Car Buying

April 2, 2026

Today, AutoTrader unveiled a new national advertising campaign that signals an evolution in how the brand shows up for Canadian...

AutoTrader Unveils Its Most Significant Transformation to Date

March 5, 2026

Canada’s leading automotive marketplace to launch a next-generation AI-powered platform and comprehensive suite of dealer tools, marking a bold new...

2026 AutoTrader Awards Reveal the Best Vehicles to Buy in Canada

February 12, 2026

TORONTO, ON - February 12, 2026 — AutoTrader today announced the winners of the 2026 AutoTrader Awards, spotlighting the best...

AutoTrader Price Index: Q4 2025

February 6, 2026

Our latest AutoTrader Price Index highlights a steady close to the year for the Canadian automotive market, even as both...

Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices

December 9, 2025

AutoTrader's 2025 Top Vehicles data reveals Canadians favouring practical, value-driven vehicles over luxury nameplates New data released today by AutoTrader,...

AutoTrader Price Index: Q3 2025

October 28, 2025

The Canadian automotive market held steady through Q3 2025, as easing demand and improving inventory levels balanced out the effects...

Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms

October 2, 2025

Summary New methods of tracking consumer shopping data in real-time provide retailers additional information on the websites car shoppers visit...

Understanding Canadian Car Shopper Purchase Intentions in Q3 2025

September 25, 2025

In a rapidly changing marketplace, one of the clearest indicators of industry vitality lies in the purchase intentions of Canadian...

AutoTrader Carology Bitesize: Price Index Q2 2025

August 28, 2025

Get the inside scoop on supply, demand and price, from our resident expert in all things Canadian automotive in our...

AutoTrader Price Index: Q2 2025

July 30, 2025

The Canadian automotive market demonstrated resilience in Q2 2025, with stable performance in both used and new vehicle segments. According...

AutoTrader Carology Bitesize: Price Index Q1 2025

May 30, 2025

Tune into our recent AutoTrader Carology Bitesize airing, where Baris Akyurek, Vice President of Insights & Intelligence, deep dives the...

2025 AutoTrader Best Priced Dealer Award Winners Announced

May 16, 2025

Canadian Automotive Retailers Recognized for their Commitment to Fair & Transparent Pricing TORONTO, ON – May 16, 2025 — AutoTrader.ca,...

AutoTrader Price Index: Q1 2025

May 13, 2025

The Canadian automotive market started 2025 strongly for both new and used vehicles, with March sales boosted by consumers reacting...

AutoTrader and National Hockey League Announce Multiyear Canadian Partnership

May 8, 2025

AutoTrader Named NHL’s Official Pre-Owned Automotive Marketplace NEW YORK, NY – May 8, 2025 – AutoTrader and the National Hockey...

2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

April 3, 2025

Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding...

AutoTrader Price Index: December 2024

February 4, 2025

The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven...

2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards

January 17, 2025

Experts vote for the best vehicles in 28 segments, recognizing best buys for Canadian drivers. TORONTO, ON – January 17,...

AutoTrader Carology Talks: Canadian Automotive Trends & Future Predictions – 2024 Year in Review

December 17, 2024

In our final AutoTrader Carology Talks airing of the year, Ian MacDonald, Chief Marketing Officer at AutoTrader, hosts Baris Akyurek, Vice...

Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

December 10, 2024

New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 —...

AutoTrader Price Index: September 2024

October 30, 2024

Since the beginning of August, we have observed an uptick in used car demand on a year-over-year basis, driven by...

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

October 2, 2024

Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right...

AutoTrader Carology Masterclass: Enhanced Car Shopper Profiling

September 27, 2024

Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded...

Dealership Best Practices: Enhanced Car Shopper Profiling

September 18, 2024

In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper...

AutoTrader Carology Bitesize: June 2024 Price Index

August 13, 2024

In this chapter of AutoTrader Carology Bitesize, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at...

AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

August 6, 2024

In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a...

AutoTrader Price Index: June 2024

July 26, 2024

Starting in the third quarter of last year, used car demand softened slightly on a year-over-year basis. This trend, coupled...

AutoTrader Carology Talks: The Influence of Consumer Psychology on Car Buying Decisions

July 18, 2024

In this latest AutoTrader Carology Talks special, our Chief Marketing Officer, Ian MacDonald, sits down with longtime friend of our...

AutoTrader.ca Launches First-of-its-Kind New Car Shopping Experience

July 3, 2024

TORONTO, ON – July 3, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a...

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

June 26, 2024

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight...

AutoTrader Carology Talks: Electric Vehicles (EVs)

June 5, 2024

As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about...

Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

May 31, 2024

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our...

AutoTrader Carology Bitesize: March 2024 Price Index

May 13, 2024

Get the latest on Canadian automotive pricing, inventory levels and factors influencing current market dynamics. In this AutoTrader Carology Bitesize...

AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

May 2, 2024

Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more...

Canadian Automotive Retailers Recognized as 2024 AutoTrader Best Priced Dealer Announced

April 26, 2024

Recognizing Canadian Automotive Dealerships for their Commitment to Fair and Transparent Pricing TORONTO, ON – April 26, 2024 — AutoTrader.ca,...

AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

April 22, 2024

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize...

AutoTrader Price Index: March 2024

April 18, 2024

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This...

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

April 15, 2024

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying...

2024 AutoTrader Awards: 5 Grand Prix Winners Revealed for Canada’s Most Trusted Automotive Awards

February 15, 2024

The AutoTrader Awards Celebrate Automotive Excellence & Recognize the Best Vehicles for Canadians TORONTO – Feb. 15, 2024 — Five...

Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada

February 7, 2024

TORONTO, ON – February 7, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, is pleased to announce the...

AutoTrader Price Index: December 2023

January 30, 2024

After a strong start to the year, there has been a gradual decrease in the demand for used cars since...

2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

January 18, 2024

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 —...

The Year That Was: 2023 Canadian Automotive Trends

December 29, 2023

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive...

AutoTrader Carology Masterclass: Ultimate Guide to Lead Management

December 20, 2023

Whether a lead comes in through email, lead form, walk-in, chat, text message, or a phone call, having an effective...

AutoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

December 20, 2023

In our final AutoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of...

AutoTrader Carology Talks: Ultimate Guide to Lead Management

December 14, 2023

In our latest episode of AutoTrader Carology Talks, Ellie Damneh, Vice President of Customer Success at AutoTrader, is joined by...

Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

December 11, 2023

AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 –...

Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

December 6, 2023

Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car...

AutoTrader Canada partners with cutting-edge product visualisation firm London Dynamics to transform the car buying experience for Canadian consumers

November 8, 2023

TORONTO, ON – November 8, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, and London Dynamics, a pioneering...

Engage & Attract Even More Car Buyers with Quality Video

November 1, 2023

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online...

AutoTrader Price Index: September 2023

October 26, 2023

After a very strong few quarters, we are observing a slight decline in used car demand since the beginning of...

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

October 5, 2023

In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at AutoTrader.ca, to discuss the...

Combating Economic Impacts on the 2023 Car Shopper Journey

September 14, 2023

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential...

AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

August 29, 2023

Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during...

AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

August 23, 2023

TORONTO, ON – August 23, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, has announced the launch of...

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

August 11, 2023

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car...

AutoTrader Carology Bitesize: June 2023 Price Index

August 8, 2023

Canadian automotive dealerships looking to keep pace with market trends should keep a pulse on industry dynamics. In this AutoTrader...

AutoTrader Price Index: June 2023

July 28, 2023

Since the start of the year, the automotive industry has demonstrated impressive resilience, driven by strong consumer demand. Coupled with...

The 411 of Economic Impacts on Vehicle Purchase Intent

July 11, 2023

With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently...

AutoTrader Carology Bitesize: Electric Vehicles (EV)

June 2, 2023

The automotive industry is experiencing rapid advancements, particularly in the realm of Electric Vehicles (EVs). As consumer interest in EVs...

AutoTrader Carology Bitesize: March 2023 Price Index

May 3, 2023

The automotive industry is constantly evolving, and staying up to date with the latest pricing trends is crucial to success....

2023 AutoTrader Best Priced Dealer Award Winners Announced

April 27, 2023

Recognizing Canadian Automotive Dealerships Advertising on AutoTrader.ca for Their Commitment to Fair and Transparent Pricing TORONTO, ON – April...

AutoTrader Price Index – March 2023

April 19, 2023

Since the start of this year, the automotive market has shown remarkable strength with robust demand leading to higher prices...

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023?

April 13, 2023

Despite most automakers now offering electric vehicles (EVs) and governments rolling out plans to mandate the sale of EVs, consumer...

AutoTrader Carology Bitesize – First Time Car Buyers

March 23, 2023

Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase:...

Everything You Need to Know About the First Time Car Buyer

February 23, 2023

Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups...

2023 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards Program

February 17, 2023

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles in over 30 segments, instilling trust and confidence in...

AutoTrader Carology Bitesize: December 2022 Price Index

February 9, 2023

Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian...

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

January 24, 2023

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety...

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

December 29, 2022

With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various...

AutoTrader Price Index – October 2022

December 20, 2022

Our latest AutoTrader Price Index tells a story of two sides of the same coin. For new cars, price increases...

AutoTrader.ca Top Searched Vehicles of 2022

December 15, 2022

Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises...

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

November 24, 2022

The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will...

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

November 15, 2022

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand...

TRADER Corporation Acquires Dealertrack Canada

November 10, 2022

Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs TORONTO, ON - November 10,...

AutoTrader Carology Talks: Forces of Change – Supply & Electric

November 1, 2022

The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By...

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

October 6, 2022

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society,...

How to Capture Engaging Vehicle Photos That Help Convert Browsers to Buyers

October 4, 2022

A picture is worth a thousand words – particularly when you’re using the strategy as an interest and engagement driver...

AutoTrader Carology Masterclass: Merchandising Best Practices

September 21, 2022

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a...

AutoTrader Carology Bitesize: July 2022 Price Index

September 9, 2022

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the...

Lift Your Leads By Up To 185% With Better Merchandising

September 1, 2022

Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each...

AutoTrader Price Index: July 2022

August 31, 2022

Our latest AutoTrader Price Index shows a gradual increase in used and new car prices continuing into the second quarter...

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

July 26, 2022

Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as...

Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

June 30, 2022

As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even...

2022 AutoTrader Best Priced Dealer Award Winners Announced!

June 22, 2022

For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for...

A Majority of Canadian Car Shoppers Believe Electric Vehicles Will Take Over the Road in 10 Years

June 20, 2022

Electric vehicles (EVs) currently represent a small slice of the Canadian automotive market, however, it’s important for dealers to understand...

Consumer Research Results: Car Shopping Throughout the Pandemic

June 17, 2022

While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation...

Car Shopper Challenges & Preferences: What You Need to Know

February 17, 2022

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how...

How Canadians Shopped for Cars in 2021 & Top Trends of the Year

January 6, 2022

With 2021 in our rear view mirror, many people are looking forward to a fresh start after a tumultuous year,...

AutoTrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

December 16, 2021

Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local...

Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

November 15, 2021

AutoTrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of...

AutoTrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

October 7, 2021

Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers...

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

July 15, 2021

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains...

Activix Receives Strategic Investment to Fuel Growth

May 27, 2021

Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix,...

Website Accessibility: A Guide for Canadian Car Dealers

May 27, 2021

If you’re responsible for your dealership’s website, you may not be aware that its design could be required by law...

Webinar Recording: 2021 Automotive Retail Website Trends

May 26, 2021

A powerful and informative dealership website, leveraging the latest best practices, is essential to engage and convert car shoppers browsing...

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

May 25, 2021

The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global...

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

May 7, 2021

One of the most surefire methods to attract and connect with your customers is to have a solid understanding of...

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

May 5, 2021

At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked...

Event Recap: TRADER Carology Spring 2021

April 26, 2021

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event...

TRADER to host its flagship Carology event on April 20, 2021

April 14, 2021

The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON...

Tips & Tricks to Elevate Your Dealership Website

April 9, 2021

In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game...

TRADER Announces Winners of the 2021 Best Priced Dealer Awards

March 25, 2021

Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the AutoTrader.ca marketplace TORONTO, ON – March...

Create a Used Car Reconditioning Process That Actually Works for You

February 25, 2021

When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects...

Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

February 17, 2021

As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers...

Event Recap: TRADER Carology, The Science of Selling Cars

December 18, 2020

TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight...

TRADER Carology: The Science Of Selling Cars

December 11, 2020

Thank you to everyone who joined us at TRADER Carology: The Science of Selling Cars. To revisit all the information...

TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on AutoTrader.ca

November 26, 2020

Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales...

AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

August 13, 2020

We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions...

Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

July 16, 2020

TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81...

AutoTrader.ca Marketplace Traffic & Engagement (week of June 1 2020)

June 12, 2020

Last week’s AutoTrader.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives...

COVID-19 Draws Deal Hunters to the Car Market

June 4, 2020

Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations...

Car Ownership: It’s Here to Stay

May 29, 2020

If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at...

TRADER Corporation launches industry-first Digital Retailing solution on AutoTrader.ca marketplace

May 28, 2020

The digital automotive solutions provider is the first leading Canadian marketplace to bring a completely integrated digital retail experience to...

AutoTrader.ca Marketplace Traffic & Engagement (week of May 18 2020)

May 27, 2020

We’ve reached all-time highs in this week’s AutoTrader.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives...

AutoTrader.ca Marketplace Traffic & Engagement (week of May 4 2020)

May 14, 2020

Our latest marketplace report shows continued growth in AutoTrader.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks...

Digital Retailing Solution Launches on the AutoTrader.ca Marketplace

May 13, 2020

With consumer trends continuing to evolve, the team at TRADER is staying on top of the desires and needs of...

AutoTrader.ca Study Finds Half of Auto Intenders Would Purchase If Remote Selling Options Are Offered

May 7, 2020

As part of our pledge to help our dealer partners get past the current restrictive business conditions and come out...

AutoTrader.ca Marketplace Traffic & Engagement (week of April 20 2020)

April 29, 2020

New updates are in from last week's autoTRADER.a traffic and engagement! Our Director of Marketing Intelligence, Baris Akyurek, shares the...

Checklist: Does Your Dealership Website Meet Consumer Needs?

April 28, 2020

Our recent consumer research study showed that dealership websites are one of the top three online sources used by car...

Inventory Management Key to Recovery for Canadian Dealers

April 23, 2020

Written By: Matt Lawson, Vice President of Dealer Software & OEM, TRADER Corporation I would like to start on...

COVID-19 Triggers Major Reshuffle of Most-Searched Models on AutoTrader.ca

April 22, 2020

Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on AutoTrader.ca....

AutoTrader.ca Traffic & Engagement (week of April 6 2020)

April 15, 2020

We are continuing to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here...

Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

April 15, 2020

Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on...

When Life Gives You Lemons: Sell Cars?

April 13, 2020

Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key...

TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

April 9, 2020

In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial...

AutoTrader.ca Traffic & Engagement (week of March 30 2020)

April 8, 2020

Week by week we continue to analyze the trends on the AutoTrader.ca marketplace with our Director of Marketing Intelligence, Baris...

TRADER Corporation waives 100 per cent of marketplace subscription costs to support Canadian auto dealers

April 7, 2020

Canadian dealer partners nationwide will receive full access to the AutoTrader.ca marketplace and listing upgrades at no charge, effective...

Going Remote? These Are the Tools You Need.

April 6, 2020

Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We...

TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19

April 2, 2020

Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions TORONTO, ON...

Car Ownership More Attractive in a Post COVID-19 World, AutoTrader.ca Study Finds

April 1, 2020

It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the...

AutoTrader.ca Traffic & Engagement (week of March 23 2020)

March 30, 2020

The situation regarding COVID-19 continues to evolve in Canada, with impacts on AutoTrader.ca traffic varying by day. However, our Director...

Best Practices For Dealers Digital Marketing During COVID-19

March 27, 2020

Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging...

Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term?

March 26, 2020

As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an...

Instilling Confidence with Car Shoppers During COVID-19

March 24, 2020

There are always challenges when navigating changing times within the industry. With the outbreak of COVID-19, a lot is expected...

Automakers Offering Relief to Buyers Affected by COVID-19

March 24, 2020

With the impact of the COVID-19 pandemic being felt across various industries, some Canadian automakers have announced measures they're taking...

TRADER Corporation rolls out a 50 per cent price reduction on AutoTrader.ca products to support Canadian dealers nationwide

March 20, 2020

The digital automotive solutions leader cuts the cost of all marketplace products on AutoTrader.ca in half from April through May 2020 in...

TRADER Announces Winners of Inaugural Best Priced Dealer Awards

March 4, 2020

Top five per cent of Canadian automotive dealers honoured for consistent, fair and transparent pricing practices TRADER Corporation, the leading...

TRADER 2019 Year In Review

February 12, 2020

A milestone year for AutoTrader.ca! Every year we aim to drive even more quality traffic and engagement to your listings....

Motoinsight Receives Strategic Investment to Fuel Growth

January 8, 2020

Investment will expand reach and accelerate the development of new products TORONTO, January 8, 2020 -- Motoinsight, a leading...

vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market

October 15, 2019

It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve...

From Digital to On the Lot: Navigating the Winding Road of Attribution

September 19, 2019

Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where...

Automotive Marketplaces Rank Top Source for Canadian Car Buyers

September 18, 2019

Studying the behaviours and actions of car buyers enables us to optimize the AutoTrader.ca consumer experience and to provide our...

TRADER Corporation Acquires Quebec-Based Digital Marketplace, LesPAC

June 11, 2019

Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace...

TRADER Corporation Introduces Automated Vehicle Description Writer to Canadian Automotive Market

June 5, 2019

New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019)...

TRADER Corporation Introduces Instant Cash Offer, Set to Transform the Consumer Trade-In and Selling Negotiation Process Online

May 16, 2019

New vehicle valuation platform connects dealers directly with private sellers and creates an efficient negotiation process for consumers to sell...

3 Advertising Strategies That Drive Results For Your Dealership

March 29, 2019

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due...

2019 Auto Remarketing Under 40: Chris Samadh

March 20, 2019

We are proud to share that Chris Samadh, Director of Customer Experience at TRADER Corporation has been chosen as recipient...

TRADER Leadership Spotlight: Matt Lawson & Jody Gill

March 11, 2019

Matt Lawson Vice President Dealer Software & OEM Matt Lawson began his career at TRADER in 2005, fresh out of...

TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

February 14, 2019

Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership...

Women & Automotive Leadership: Ashley Middleton

February 11, 2019

We are pleased to share that Ashley Middleton has been chosen as the recipient of a prestigious award presented...

TRADER Corporation Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers

February 7, 2019

All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack...

TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online

January 24, 2019

New chat, text and in-app messaging platform makes it even easier for Canadian automotive retailers to communicate with consumers at...

TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

January 10, 2019

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content...

TRADER 2018 Year in Review

December 21, 2018

We started off the year at TRADER with the mentality that we were going to go above and beyond. We...

TRADER Carology Event Breaks New Grounds

November 26, 2018

This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of...

Highlights from TRADER Carology Vancouver at the Annex Theatre

October 24, 2018

TRADER Carology Vancouver was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance...

Highlights from TRADER Carology Toronto at the Glenn Gould Studio

October 1, 2018

TRADER Carology Toronto was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance...

Highlights from Carology Ottawa at the Canadian Museum of Nature

September 6, 2018

Carology Ottawa was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies were in attendance to...

TRADER Corporation To Offer Automotive Dealers The Ultimate Canada-First Website Solution

August 8, 2018

Next generation website technology is coming, thanks to TRADER’s recent acquisition of Vancouver-based digital marketing company, Convertus. The new website...

Dealer Stories: Murray Auto Group Shares Experience Using vAuto

June 21, 2018

We sat down with The Murray Auto Group third generation owner Chris Murray and General Manager Chris Emery, to discuss...

TRADER Makes Strategic Investment in DealerBreacher

May 30, 2018

Investment in Montreal-based digital advertising company, DealerBreacher, becomes part of several TRADER services and solutions intended to help automotive dealerships...

TRADER launches ‘TRFFK,’ a specialized, full-service digital advertising solution, across Canada

April 30, 2018

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers...

Takeaways from the 2018 Women and Automotive Conference

April 5, 2018

“You need people in your corner to tell you, ‘You’ve got this.’ And pick you back up again.”—Denise Chudy, Contact...

The Auto Industry Looks at the Future of Automotive

February 16, 2018

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked...

How Data Helps You Reach the Right Audience With Your Automotive Advertising

February 1, 2018

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data...

TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

November 29, 2017

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers...

Brand New Listing Designs on AutoTrader.ca

July 15, 2017

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results...

Highlights from Carology Calgary at TELUS Spark

July 5, 2017

Carology Calgary – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Auto dealers, OEMs and agencies...

TRADER Corporation Receives AdClub Digital Publisher of the Year Award!

June 29, 2017

Last week, TRADER Corporation was presented with the Digital Publisher of the Year Award at Digital Day 2017, hosted by...

Carology Event Heads to Calgary on June 27th

June 22, 2017

For the first time ever, TRADER will host Carology for automotive industry professionals in Calgary, AB. The event will take...

New Trade-In Value Tool on AutoTrader.ca

May 12, 2017

We are pleased to announce we have introduced a new feature on AutoTrader.ca that allows consumers to calculate the average...

Auto Journal: Don’t Forget Your Brand & Other Online Strategies Shared at #Carology

April 18, 2017

This article originally appeared in Auto Journal, April 2017 Edition (page 29).

Women in Automotive Leadership: Jill Hadfield

March 31, 2017

We are pleased to announce that Jill Hadfield has been chosen as the recipient of a prestigious award presented by Auto...

Highlights from Carology Toronto at the Canadian International AutoShow

March 3, 2017

This year’s Carology Toronto event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of...

Highlights from Carology at the Canadian International AutoShow

February 28, 2017

This year’s Carology event – presented by TRADER– was jam-packed with relevant insights for automotive industry professionals. Hundreds of auto...

Carology Event Aims to Debunk Digital and Broadcast Marketing Myths

February 1, 2017

The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to...

5 Ways to Better Merchandise Vehicles on AutoTrader.ca

December 20, 2016

With over 13.5 million visits a month and more than 3 million mobile app downloads, TRADER Corporation and its online...

Happy Holidays from all of us at TRADER

December 20, 2016

Season's Greetings! Wishing you every happiness this holiday season and success throughout the New Year. We appreciate your continued business...

TRADER Makes “Weighty” Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

September 1, 2016

Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica...

TRADER Makes "Weighty" Contribution, Takes 2nd Place in Auto-Industry CANstruction Event

September 1, 2016

Representing Canada in North American competition, TRADER employees collected over 430 lbs of non-perishable food items and built a replica...

TRADER Corporation to Bring “Big Data” to the Canadian Automotive Industry

August 10, 2016

Exclusive partnership with data-science pioneer, Coherent Path, applies predictive analytics and customer journey insights to drive value for TRADER consumers,...

Thoma Bravo to Acquire TRADER Corporation

July 1, 2016

San Francisco, CA – July 1, 2016 – Thoma Bravo, LLC, a leading private equity investment firm, announced the acquisition...

AutoTrader.ca Makes $5,000 Donation In Support of Relief for Fort McMurray

May 9, 2016

Toronto, ON – May 9, 2016 – AutoTrader.ca has made a $5,000 donation to the Red Cross in support of...

Canada’s Largest Dealer Group Adapts to Changing Consumer Needs

April 15, 2016

Dilawri Group of Companies’ Digital E-commerce Platform First of its Kind in Canada TORONTO, ON – (March 16, 2016) –...

A Sit Down with TRADER Corporation’s New Director of Dealer Groups: Matt Lawson

March 23, 2016

When you receive a promotion and get nominated to a prestigious industry award in a matter of a few months,...

TRADER Announces vAuto Driven to Perform Contest Winner

March 14, 2016

Rural Dealer Wins Top Prize in Canada Today, TRADER Corporation announced the winner of the 2015 Driven to Perform...

TRADER Unveils New Corporate Website

December 9, 2015

Toronto, ON – December 9, 2015 – Today, TRADER Corporation, the leader in automotive digital media and marketing solutions, unveiled...

TRADER and vAuto Make Waves in the Canadian Market

June 12, 2015

Dealer Solution Partners Extend their 5-year Partnership Agreement and Expand Nation-wide Product Offering Toronto, ON – June 12, 2015 –...

TRADER Corporation is Proud to Present Industry Day: Secrets of the Auto Intender

January 30, 2015

The CIAS and TRADER team up to deliver a must-attend Industry Day. Leading professionals share big data insights to understanding...

TRADER Corporation Announces Strategic Integration with CarProof

September 17, 2014

Leading Canadian Automotive Companies Partner to Launch TRADER Exchange and CarProof RECON Toronto, ON – September 17, 2014 – Today,...

Canada’s Anti-Spam Legislation (CASL) Takes Effect July 1, 2014. Are You Ready?

June 30, 2014

Whether you were able to attend or just happened to miss out on the event, please click here to download...

Buying or Selling a Car? There’s a Better Way

March 4, 2013

Toronto, ON - March 4, 2013 - Car buyers and sellers can avoid going to extreme lengths to get deals...

TRADER, vAuto Offer Used Vehicle Breakthrough For Canadian Dealers

February 21, 2013

Provisioning Tool Identifies and Finds The “Right” Used Vehicles For Dealer Inventories Toronto, ON – February 21, 2013 – TRADER,...

AutoTrader.ca Rolls Out Enhanced iOS App

August 15, 2012

Toronto, ON – August 15, 2012 – AutoTrader.ca today announced a major update to its free mobile app for iPhone...

Canada’s TRADER Corporation Partners with vAuto

April 5, 2011

Toronto, ON & Oak Brook, IL – April 5, 2011 – TRADER Corporation, Canada’s leading destination for new and used vehicles,...

Trillium Automobile Dealers Association Drive New Partnership

December 18, 2007

Toronto, ON – December 18, 2007 – Over 350 car dealers in the Greater Toronto Area can now more easily...

TRADER Corporation and the Toronto Automobile Dealers Association Drive New Partnership

December 18, 2007

TRADER Corporation and the Toronto Automobile Dealers Association Drive New Partnership December 18, 2007 Toronto, ON, December 18, 2007 – Over 350...

TRADER Corporation and the Trillium Automobile Dealers Association Drive New Partnership

December 18, 2007

Toronto, ON – December 18, 2007 – Over 350 car dealers in the Greater Toronto Area can now more easily drive their...

TRADER Corporation Enters Into Partnership with Quebec’s Largest Classified Web Site LesPAC.com

April 19, 2007

Toronto, ON - April 19, 2007 - TRADER Corporation (TRADER), Canada’s leader in print and online vertical media, and LesPAC,...