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AutoTrader & National Hockey League Announce Multiyear Canadian Partnership
It’s official, AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®), the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
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Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca
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AutoTrader and National Hockey League Announce Multiyear Canadian Partnership
AutoTrader Named NHL’s Official Pre-Owned Automotive Marketplace
NEW YORK, NY – May 8, 2025 – AutoTrader and the National Hockey League (NHL®) today announced a new multiyear Canadian partnership, naming AutoTrader the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first-ever professional sports league partnership.
“We’re excited to welcome AutoTrader to the NHL family, so we can work together on developing creative efforts to engage fans and consumers in Canada,” said Chris Falkiner NHL Vice President, Business Development Solutions. “We look forward to providing AutoTrader significant brand presence in Canada and developing new content that grows NHL fans’ affinity for the country’s largest online automotive marketplace.”
AutoTrader Price Index: Q1 2025
Get your hands on the most comprehensive and trusted used and new vehicle pricing report in Canada – AutoTrader Price Index – for an insider view of automotive pricing, inventory levels, factors influencing current market dynamics, and more!
2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards
Meet the winners of the 2025 AutoTrader Awards! Our jury of 20+ automotive experts considered every vehicle available for Canadians to buy and voted on the winners across 28 categories. Click below to discover the top vehicle picks for Canadian car shoppers in 2025.
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