Close 3X More Opportunities with Deal Builder

Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!

Ultimate Guide to Lead Handling & Management

Maximize Success & Drive Lasting Customer Relationships

Enhance your lead handling and management processes and strategy with best practices that are sure to help you drive engagement and build trust with prospective buyers. We’ve put together a fulsome suite of assets to assist in enhancing the way your dealership handles and manages inbound leads!

Harness the Power of AI & Data Insights to Optimize the Mix & Performance of Your Listing Upgrades!

Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!

Upgrade Optimizer AI

Canada’s Largest & Most Trusted Automotive Marketplace –

Browse through the specifics of our Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace –

Featured Consumer Research Insights & Latest Industry News

AutoTrader Carology Talks: Electric Vehicles (EVs)

As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of AutoTrader Carology Talks, we’re joined by Baris Akyurek, Vice President of Insights & Intelligence at, to unpack the results of our latest EV study. Together, we discuss purchase intentions, pricing trends, inventory levels, the barriers behind consumer decisions to purchase this vehicle type, tips on how your dealership can address common concerns, and more.

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Our latest research study conducted by DIG Insights found that car shopper demand remains high, with about one in four Canadians planning to buy a vehicle in the next six months. In the first quarter of 2024, about 43% of vehicle intenders surveyed felt that the timing is right to make a major purchase, which is a slight improvement from the previous survey in the summer of 2023…

AutoTrader Price Index: March 2024

In March 2024, the average price of a used vehicle decreased by -2.1% compared to February, settling in at $37,662, representing a -4.0% year-over- year dip. New vehicle prices averaged $66,422, indicating a 7.4% increase from the same period last year but experiencing a -0.8% drop on a month-over- month basis. Furthermore, interest rates offered by captive lenders for new vehicles have also decreased, softening from their peak of 6.2% in November 2023 to 5.3% in March*, making new vehicle ownership more accessible for Canadians…

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