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AutoTrader & National Hockey League Announce Multiyear Canadian Partnership
It’s official, AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®), the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
Conquest Leads from Private Seller Ads with Our Latest Breakthrough in Artificial Intelligence (AI)
AutoMatch, our latest advancement in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealer partners.
Enhanced Car Shopper Profiling
Broaden Your Understanding & Handling of Each Prospect to Improve Lead-to-Sale Conversion
Optimize the Performance of Your Listing Upgrades with Upgrade Optimizer – AI
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Optimize Your Lead-to-Sale Conversion by Up to 2.5X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca
Browse through the specifics of our AutoTrader.ca Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace – AutoTrader.ca.
Featured Consumer Research Insights & Latest Industry News
AutoTrader and National Hockey League Announce Multiyear Canadian Partnership
AutoTrader Named NHL’s Official Pre-Owned Automotive Marketplace
NEW YORK, NY – May 8, 2025 – AutoTrader and the National Hockey League (NHL®) today announced a new multiyear Canadian partnership, naming AutoTrader the Official Pre-Owned Automotive Marketplace of the NHL. This is AutoTrader’s first-ever professional sports league partnership.
“We’re excited to welcome AutoTrader to the NHL family, so we can work together on developing creative efforts to engage fans and consumers in Canada,” said Chris Falkiner NHL Vice President, Business Development Solutions. “We look forward to providing AutoTrader significant brand presence in Canada and developing new content that grows NHL fans’ affinity for the country’s largest online automotive marketplace.”
AutoTrader Price Index: Q1 2025
Get your hands on the most comprehensive and trusted used and new vehicle pricing report in Canada – AutoTrader Price Index – for an insider view of automotive pricing, inventory levels, factors influencing current market dynamics, and more!
2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards
Meet the winners of the 2025 AutoTrader Awards! Our jury of 20+ automotive experts considered every vehicle available for Canadians to buy and voted on the winners across 28 categories. Click below to discover the top vehicle picks for Canadian car shoppers in 2025.
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