Your NEW Performance Engine
Introducing the
NEW AutoTrader
Built to work alongside dealers — turning demand into opportunities, delivering smarter insights, and making selling easier.
Dealer Success Story
“AutoTrader makes it easy for our sales people to follow up with leads.”
Greg Smith
Vice President of Operations
Introducing
Instant Cash Offer
Tap into a new source of quality trade-ins and qualified car buyers!
Optimize Your Lead-to-Sale Conversion by Up to 2.9X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
AutoTrader.ca Puts Your Inventory in Front of the Most Serious Car Buyers in Canada, Ready to Take Action
With inventory volume, tools and choice that Canadian consumers value, AutoTrader.ca attracts the most serious and qualified car shoppers to the largest selection of dealership inventory listings nationwide.
Our best-of-breed advertising solutions, services, and support help drive dealership profitability and streamline the car buying process — helping Canadian automotive dealers sell more cars, more profitably, and with ease!
Featured Consumer Research Insights & Latest Industry News
2026 AutoTrader Awards Reveal the Best Vehicles to Buy in Canada
AutoTrader today announced the winners of the 2026 AutoTrader Awards, spotlighting the best vehicles to buy in Canada as chosen by the country’s leading automotive experts. The awards cut through the choice overload and highlight vehicles that set the standard for excellence across every major segment, helping Canadians make more confident car-buying decisions.
As the country’s most comprehensive automotive awards, the AutoTrader Awards span 28 categories, with winners selected by an independent jury of more than 20 automotive journalists from across Canada. Jurors vote for vehicles they would most confidently recommend to their own family and friends.
Winning vehicles stand out by delivering exceptional all-around performance. Judges evaluate real-world criteria that matters to you, including value, practicality, user-friendliness, performance, safety, innovation, and overall excellence. While every vehicle available for sale is eligible, only those that truly raise the bar earn an AutoTrader Award.
AutoTrader Price Index: Q4 2025
Our latest AutoTrader Price Index highlights a steady close to the year for the Canadian automotive market, even as both new and used vehicle sales moderated in the final quarters. Following similar trends seen in Q3, used car sales dipped slightly in the last quarter, down 1.1% year-over-year. However, 2025 ultimately ended with positive annual growth for used vehicle sales, despite some differences across provinces.
Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices
New data released today by AutoTrader, Canada’s largest and most trusted automotive marketplace, shows Canadians are prioritizing affordability over luxury, a shift likely influenced by the current economic climate. AutoTrader’s Top Searched and Top Sold lists reveal a key trend that has carried through 2025: practical and utilitarian vehicles remain at the forefront of shopper demand, with many consumers gravitating toward options that offer everyday value rather than luxury nameplates.
Conquest Leads from Private Seller Ads with Our Latest Breakthrough in Artificial Intelligence (AI)
AutoMatch, our latest advancement in the Artificial Intelligence (AI) space, connects your dealership with even more prospective buyers by dynamically recommending similar vehicles in private seller ads available through qualifying dealer partners.
Enhanced Car Shopper Profiling
Improve Prospect Handling to Drive Stronger Lead-to-Sale Conversion
AutoTrader & National Hockey League Multiyear Canadian Partnership
AutoTrader.ca has signed a multi-year Canadian partnership with the National Hockey League (NHL®) — the most beloved and widely followed professional sports organizations in Canada! This partnership marks a bold step forward to our long-standing commitment of investing in strategic sponsorships, advertising, and promotions that deliver measurable value to our brand and, by extension, our dealer partners.
Maximize the Performance of Your Listing Upgrades with Upgrade Optimizer – AI
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
