& Conversion
Upgrade Performance
Enhanced Car Shopper Profiling
Broaden Your Understanding & Handling of Each Prospect to Improve Lead-to-Sale Conversion
Optimize the Performance of Your Listing Upgrades with Upgrade Optimizer – AI
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Optimize Your Lead-to-Sale Conversion by Up to 2.5X with AutoTrader.ca Deal Builder
Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!
Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca
Browse through the specifics of our AutoTrader.ca Used Vehicle Listings packages to find the offering that best suits your dealership’s needs and get ready to leverage value added features that drive online reach, engagement and conversion for your inventory listings on Canada’s largest and most trusted automotive marketplace – AutoTrader.ca.
Featured Consumer Research Insights & Latest Industry News
2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise
Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market trends, adapt their strategies, and position themselves for success.
Findings from our most recent Vehicle Purchase Intentions study, fielded in mid-February, highlights an encouraging development to kickoff 2025. Following a slight dip in purchase intent amongst Canadian car shoppers the latter part of 2024, our research shows that vehicle purchase intentions in early 2025 have rebounded. This resurgence has brought numbers back in line with levels observed in early 2024, with a pronounced uptick in new vehicle interest.
2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards
Meet the winners of the 2025 AutoTrader Awards! Our jury of 20+ automotive experts considered every vehicle available for Canadians to buy and voted on the winners across 28 categories. Click below to discover the top vehicle picks for Canadian car shoppers in 2025.
AutoTrader Price Index: December 2024
Get your hands on the most comprehensive and trusted used and new vehicle pricing report in Canada – AutoTrader Price Index – for an insider view of automotive pricing, inventory levels, factors influencing current market dynamics, and more!
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