It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on conducting research. Knowing where they are online is paramount in ensuring your inventory is front and centre throughout the top- and mid-funnel stages of the purchase journey.
Our recent examination of the car buying journey found that consumers consider online automotive marketplaces, like AutoTrader.ca, as the primary resource in their quest to find their next car. With a wide variety of vehicle types, makes and models, spanning budgets big and small, online automotive marketplaces enable them to search for exactly what they’re looking for, while providing the tools and aligning to the trust factor they demand.