Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building trust, ultimately enticing a consumer visit to your showroom to find the vehicle they’re interested in purchasing – exactly as advertised.
Your online listings are often the first touchpoint between car shoppers and your dealership, when consumers are most impressionable and inclined to shortlist vehicles as well as dealers of interest. As such, it’s important you invest ample time and resources into certifying that you’re making a great first impression. To aid you in singling out the crucial aspects of this often-slighted process, we’ve compiled easy-to-follow best practice guidelines, detailing what you should keep top of mind when it comes to online merchandising. Following the aspects outlined in this guide enhance your presence on the marketplace and attract the most serious car shoppers to your inventory listings over your rivals, ultimately helping you sell more cars more profitably.