What is the AutoTrader Best Priced Dealer Award?

The AutoTrader Best Price Awards was launched in 2020 to honour the top dealerships, by province, for consistently reaching our statistically backed “Great” or “Good” price benchmark all year-round. Dealer partners recognized under the program consistently list their vehicles with competitive pricing top of mind during the qualifying period. With AutoTrader Best Priced Dealer recognition, Canadian car shoppers will see that you’re a leader in fair and transparent pricing on the largest and most trusted automotive marketplace, AutoTrader.ca. This ultimately results in a boost to consumer trust and dealership credibility, while providing a fallback to mitigate car shopper efforts at bartering and negotiating down the price of a vehicle on your lot.

How to Earn a Best Priced Dealer Award

In short, earning the honour of an AutoTrader Best Priced Dealer all comes down to how competitively you price your inventory. By means of an impartial analysis of data collected by the AutoTrader iQ algorithm, we are able to identify dealerships with the highest percentage of “Good” and “Great” price badges applied to their inventory listings across the year, isolating the top stores by province, regardless of type and lot size.

If your dealership’s aim is to make it into the pool of dealer partners honoured with this prestigious award, leverage this insight to strategically price your vehicles to achieve “Good” and “Great” badges. Carve out some time to assess where and how your live inventory fits on the AutoTrader iQ spectrum. We recommend additional due diligence, specifically, researching and comparing local market pricing data to find that “sweet spot” with vehicle price. You may also consider leaning on the know-how of your AutoTrader Account Representative for additional insight into techniques and solutions that can help you price right.