Lead Assistant
Richer Lead Insights for Your Team.
A Better Experience for Car Shoppers.
Our AI-powered Lead Assistant strikes while the iron’s hot, engaging car shoppers moments after their initial inquiry to continue the conversation and gather the information your team needs to follow up faster, deliver more personalized conversations, and focus on the details that matter most.

Less Time Chasing Information.
More Time Selling Cars.
Understand Car Shopper Needs from the First Touch
Capture richer shopper insights through AI-powered conversations, including purchase intent, appointment availability, and preferred contact method, giving your sales team more complete, actionable lead details.
Better Context, Stronger Connections
Lead Assistant engages car shoppers immediately after their initial inquiry, gathering valuable information in the background without requiring any additional effort from your sales staff.
Prioritize, Personalize & Engage Faster
Identify high-intent buyers sooner with richer lead insights, enabling your sales personnel to prioritize follow-up, personalize conversations, and move shoppers to the next stage of their buying journey faster.
From Inquiry to Insight in 3 Simple Steps
Lead Assistant is on duty 24/7 to engage car shoppers right after their initial inquiry, capturing more content to support faster follow-up.
Step 1

A car shopper submits a lead through your AutoTrader.ca inventory listing.
Step 2

Lead Assistant instantly engages the shopper with relevant follow-up questions to gather more details about the shopper’s needs.
Step 3

The collected context is added to the lead record in Dashboard, ready for your team to act on.

Dealer Playbook
Get the Most Out of Every Lead
Whether you’re just getting started or looking to maximize the value of every lead, our complimentary Dealer Playbook provides practical guidance to help your team work more efficiently and engage shoppers with confidence.
- Best practices for reviewing and following up on leads
- Tips for prioritizing high-intent shoppers
- Guidance to help your sales team maximize every opportunity
Download the Dealer Playbook to discover how AI-powered lead enrichment can help you save time, enhance lead quality, and get the most value out of every inbound lead!