With consumer trends continuing to evolve, the team at TRADER is staying on top of the desires and needs of car buyers across the country. Based on recent research, one thing’s for certain – consumers are looking for online vehicle purchase options today. In fact, 41% of consumers are interested in fully buying a car online, and, the overall interest of online buying tools amongst car shoppers is anticipated to extend and grow well into the future.1 We’re at the genesis of what’s predicted to be a big shift specific to several stages of the car buying journey.
To synergize the recent change in consumer shopping behavior with online retailing solutions for dealerships, TRADER launched Digital Retailing on AutoTrader.ca, with over 150 dealer partners. These dealers are the very first to offer this feature for prospective buyers on AutoTrader.ca. The new addition seamlessly integrates into the marketplace through the MotoCommerce digital retailing solution, providing consumers with the ability to build a deal online.