Products & Services

Canada’s Largest & Most Trusted Automotive Marketplace – AutoTrader.ca

With inventory volume, tools and choice that Canadian consumers value, AutoTrader.ca attracts the most serious and qualified car shoppers to the largest selection of dealership inventory listings nationwide.

AutoTrader’s brand awareness score of 91% consistently ranks highest in the country.1 Combined with 67% market share amongst all Canadian automotive marketplaces2 and 76% of time spent by consumers shopping cars in Canada being conducted on AutoTrader.ca3, it is widely recognized as the most trusted way to buy and sell cars.

Our best-of-breed advertising solutions, services, and support help drive dealership profitability and streamline the car buying process — helping Canadian automotive dealers sell more cars, more profitably, and with ease!

Marketplace Products

Canada’s leading
used and new car
marketplace

Consumer Products

Conversion Tools

Canada’s most
trusted way to buy
and sell a car

Source: (1) Angus Reid Brand Awareness Tracking, April 2024. (2) Comscore Media Metrix® Multi-Platform, Automotive Resources, Market Share, December 2024, Canada. (3) Comscore My Metrix® | Key Measures, Multi-Platform, Total Minutes, April 2023 – August 2024, Canada.