Toronto, ON – December 9, 2015 – Today, TRADER Corporation, the leader in automotive digital media and marketing solutions, unveiled their new corporate website.

Created with the user experience firmly in mind, the new corporate website intends to become the go-to-source for TRADER’s dealership, OEM and advertising agency customers.

The site includes extensive product information and focuses largely on providing knowledge based resources, including a full suite of whitepapers, videos and an industry event calendar.

“We’re very proud and excited to be launching a new corporate website. We know we’ve done a good job on the consumer-front with constant improvements to AutoTrader.ca, but it was time for us to spend some time developing an equally impressive website for our business-to-business customers and partners,” explains Roger Dunbar, VP of Marketing at TRADER. He goes on to say, “Beyond being able to market our expansive solutions, we knew there was an appetite for educational content within the industry, which is why we took the time to build out the appropriate resources and pages to deliver this type of content.”

The corporate site will also act as a hub for dealers to access their TRADER solution platforms, including vAuto, ControlCenter (powered by Dealer.com) and their Web Payments Portal.

“We always remind our dealers that a website is not a set it and forget it project. We’re committed to leading by example by continuing to enhance our website features and keeping our content up to date on an ongoing and consistent basis,” adds Dunbar.

You can access TRADER’s new corporate site by visiting go.trader.ca.

About TRADER

TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces and automotive-focused digital marketing solutions. The company’s best-of-breed product portfolio includes a full arsenal of website and web traffic solutions powered by Dealer.com, and the industry’s most robust inventory management solution, vAuto’s Provision Suite. Our online marketplaces and destinations include: AutoTrader.ca™, AutoHebdo.net™ and Autos.ca.  Visit go.trader.ca for more information.