While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority of Canadians for at least some aspects of the car buying process. It remains a mainstay even though consumers can now freely visit dealerships.
At AutoTrader.ca, we continue to examine car shopping trends as they relate to the effects of the pandemic. Overall, car shopping amongst Canadians has remains stable through waves of COVID variants, including the intention to buy a vehicle in the next six months. Seven out of ten car shoppers.ca believe the pandemic situation is improving, which is a substantial gain over previous waves. Consumer confidence is steadily improving, and Canadians want cars.