As consumer interest in electric vehicles continues to evolve, dealerships are navigating a more complex purchase journey shaped by affordability, education, trust, and brand perception. In this episode of AutoTrader Carology Talks, we sit down with Kimberly Nicholson, Director of Research at AutoTrader.ca, to discuss findings from our latest EV consumer research, including how shoppers are thinking about EV adoption, what concerns are influencing their decisions, and why data privacy has emerged as an important consideration when evaluating certain EV brands.

For dealers, these insights highlight the importance of understanding consumer concerns, addressing questions with confidence, and identifying opportunities to differentiate in an increasingly competitive EV landscape.