Matt Lawson

Vice President Dealer Software & OEM

Matt Lawson began his career at TRADER in 2005, fresh out of post-secondary school. He has seen the company grow from the transition from print to digital while advancing his career through new leadership roles. In his current role as Vice President Dealer Software & OEM, Matt is responsible for evolving a Dealer Software Channel that is designed to grow TRADER’s software portfolio and bring new innovative solutions that solve operational challenges for Canadian dealers. This includes the newly improved website solution TAdvantage, vehicle valuation platform Instant Cash Offer, and inventory management solution vAuto.

Jody Gill

Vice President National Dealer Groups

Jody Gill, Vice President of National Dealer Groups, leads the Dealer Group Channel, an Executive Sales team responsible for managing relationships with Group executives, providing support for Digital Marketing, best in class Website Solutions, Digital Advertising Solutions and Inventory management software. Over the past nine years Jody has worked at TRADER in various sales positions in different areas of the business and has grown to develop close relationships with our dealer partners. He has played a vital role in helping to establish key features included in the new TAdvantage by identifying gaps and understanding what Canadian dealers are looking for in a website solution.