Capture Services

A Photo is Worth 1,000 Words

A photo is the first thing that captures a car shopper’s attention. It’s the principal reason they choose to view a vehicle in person – and acts as the driving emotional force that makes a consumer say, “I want that car”.



of consumers never send an email or lead to the dealer ahead of time


of consumers say they will use online as part of their buying process


of shoppers say they will use marketplaces as a primary tool to do their deep research

This means, consumers are making purchasing decisions based on the quality and quantity of Vehicle Description Page photos and the availability of specs and details.

Save Time and Energy

You’re busy. Taking photos, touching them up and then posting them to the marketplace takes up valuable time. With TRADER’s Capture Services the whole process is managed for you with professional service and equipment.

Capture Services Time Saving
Capture Services Equipment

State of the Art Equipment

Our expert photographers use high-quality DSLR cameras to capture your inventory and our professional editors retouch each image using industry leading photo editing software  for maximal impact.

A Dedicated Representative On-Call

A dedicated photographer is available, as needed, to visit your dealership, throughout the week to take photos of your inventory. The process is as simple as identifying the inventory you need photos, upgrades or reshoots for, and you’ll receive a detailed capture summary at the end of each visit. Our photographers are always just one phone call away!

Capture Services Dedicated Representative
Capture Services Turnaround

24 Hour Turnaround

From the time your vehicles are captured, our representatives edit and upload all photos within 24 hours, ensuring that your new inventory listings are online and ready to be viewed by prospective car buyers without delay.

Drone Video

Expert drone operators come out to your dealership to capture high quality ariel footage of your store’s exterior, inventory on your lot, as well as indoor shots, to showcase your business in one professionally edited video. Leverage this video across your digital presence and online marketing efforts to give prospective car buyers a glimpse of what your dealership has to offer!

TRADER Premium Capture Service

Our Premium Capture service provides a first-class approach to capturing professional grade photos of your inventory through highly trained and experienced photographers as well as photo editors, with professional grade equipment and software.

  • Up to 25 professional photos per vehicle
  • Customized banner designed by qualified creative experts
  • All photos are edited and enhanced using the industry leading photo editing software
  • Photos can be syndicated to select third-party channels*
TRADER Premium Capture
TRADER Premium Capture +

TRADER Premium Capture+ Service

Our top-of-the-line Premium Capture Plus offering provides the highest standard of professional inventory photos in the Canadian automotive landscape. Our most experienced photographers and photo editors utilize professional grade equipment to bring your online inventory listings to life.

  • Up to 25 professional photos per vehicle
  • Unique and custom background superimposed to all vehicle photos during the editing stage
  • Customized banner designed by qualified creative experts
  • All photos are skilfully manipulated using the industry leading photo editing software to create the appearance of the car being captured in front of a backdrop of your choice
  • Photos can be syndicated to select third-party channels*


Showcase your inventory with professional quality photos!

* Photos loaded into listing will be reduced in resolution to ensure efficient load times but original high-resolution images will be provided to the dealer. ** Based on your existing syndication package. † Only applicable in areas where Premium Capture is available.