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The second annual Carology event – presented by TRADER – will be jam-packed with relevant industry insights that aim to reveal marketing mythologies versus realities, the new digital consumer, and why the full potential of digital marketing has not yet been realized in the automotive industry.

Carology will take place on February 23, 2017 at the Canadian International AutoShow in Toronto – and is open to all auto dealers, OEMs and agencies.

Toronto, ON (February 1, 2017) – TRADER Corporation is proud to present the second annual Carology event for industry professionals in the automotive space. The event brings together hundreds of auto dealers, OEMs and agencies to hear firsthand experiences of what it takes to win in an increasingly competitive digital automotive landscape.

TRADER Carology

Digital Promises vs Marketing Realities

We’ve heard the theories, been promised the silver bullets… but what is the reality?

This year’s event will focus on the shifting digital landscape, the current state of the auto industry at large, and the implications on the local market. Industry leaders will share their knowledge and debunk the myths about digital and broadcast marketing, and why the digital promise has been broken in the automotive industry.

Carology is tailored for automotive industry professionals – who will take away relevant and actionable insights that can be easily woven into their business operations. Entrance to Carology is complimentary and includes access to the Canadian International AutoShow.

For more information, please visit