Newsroom Articles

Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at AutoTrader, unpacks the results of our car shopper attribution study commissioned through Clarivoy, deep diving the methodology, the results and what this means in the context of Canadian automotive marketplaces.