Top five per cent of Canadian automotive dealers honoured for consistent, fair and transparent pricing practices
TRADER Corporation, the leading Canadian automotive digital marketing partner, today announced the winners of the first-ever AutoTrader.ca Best Priced Dealer Awards. The awards recognize the top automotive dealers nationwide, for their commitment to consistently offering competitive prices and great value for car buyers.
In its first year, TRADER is proud to honour 211 dealers across the country. Winners are determined based on a scientific analysis of the top dealerships on the marketplace with the highest percentage of “Good” and “Great” price badges on their vehicle inventory, according to the AutoTrader.ca iQ Inventory Algorithm. The algorithm analyzes real-time pricing data of over 400,000 cars on the marketplace to offer a statistically backed benchmark for the nation.
“We created the AutoTrader.ca Best Price Dealer Awards as a means of shining a well-deserved spotlight on the Canadian automotive dealers who demonstrate pricing leadership,” says Ian MacDonald, Vice President of Strategic Marketing at TRADER Corporation. “We’re committed to building consumer trust and confidence through fair and accurate pricing and these awards celebrate dealers who share in those values.”
The AutoTrader.ca Best Priced Dealer Awards, marks one of many initiatives by TRADER aimed at creating a trusted buy and sell environment on their biggest marketplace, AutoTrader.ca, for consumers and dealers alike. The goal – to evoke instant consumer confidence for dealers who price competitively, and support Canadians who identify price guidance as a top consideration in the car purchase journey. Winners will receive collateral to display proudly in dealership, along with a coveted badge to verify their status as a Best Priced Dealer on their VDPs on AutoTrader.ca.
Visit go.trader.ca/DealerAwards for more information on the initiative.
