Canadian Automotive Retailers Recognized for their Commitment to Fair & Transparent Pricing

TORONTO, ON – May 16, 2025 — AutoTrader.ca, Canada’s most trusted and largest automotive marketplace, has revealed the winners of its annual AutoTrader Best Priced Dealer Awards. Now in its sixth year, AutoTrader Best Priced Dealer Awards celebrates automotive dealerships across the country for consistently delivering pricing transparency and exceptional value to Canadian car shoppers on AutoTrader.ca.

Award winners, by province, are identified through historical and real-time pricing data that analyzes which dealerships have the highest percentage of pre-owned inventory listings with “Good” or “Great” price badges during the qualifying period. Over 300 automotive retailers across Canada are receiving this exclusive recognition.

“Our annual AutoTrader Best Priced Dealer Awards celebrates dealer partners who dependably offer exceptional value to Canadian consumers shopping for their next car on AutoTrader.ca,” said Jody Gill, Chief Sales Officer at AutoTrader.ca. “This program recognizes Canadian automotive dealerships that champion consumer trust and confidence, which are traits that are synonymous with the key pillars of our brand promise.”

Winning retailers will receive various point-of-sale materials and digital assets to proudly showcase in their dealership showroom and leverage across online and offline marketing and promotional campaigns. Furthermore, visual treatments will be added to their inventory listings and dealership profile on the AutoTrader.ca to highlight their status as a 2025 AutoTrader Best Priced Dealer.

AutoTrader’s mission is to inspire consumer confidence in dealerships that offer competitive pricing, while simultaneously guiding Canadian car shoppers with informed decisions throughout their car shopping journey. The AutoTrader Best Priced Dealer Awards program is one of several initiatives that reinforce the trusted car shopping experience Canadians have come to expect on AutoTrader.ca.

Visit go.trader.ca/DealerAwards for the complete list of AutoTrader Best Priced Dealer Award winners and for more information on the program.

About AutoTrader

AutoTrader is the largest and most trusted automotive marketplace in Canada. Offering the largest inventory of new and used cars, AutoTrader boasts hundreds of thousands of new and used vehicles for sale to Canadians across the country. AutoTrader receives over 25 million monthly visits to the marketplace and the AutoTrader app has been downloaded by more than 7 million Canadians. Visitors can buy or sell cars, trucks or other motorized vehicles quickly, easily, and confidently. Buyers can search based on vehicle model, make, colour and geographic location to find the deal that is right for them. AutoTrader is also an online destination for automotive research and entertainment, featuring news, reviews, videos, and podcasts from award-winning automotive journalists. Follow AutoTrader on LinkedIn, Facebook, Instagram, TikTok and YouTube.

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Carla Silvestrone
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E: carla.silvestrone [at] labourcreative.ca