New Car

Just Used Cars? Think Again.

Canada’s Best New Car Marketplace is

With over 25 million visits a month and more than 5 million mobile app downloads, the marketplace continues to grow at a remarkable rate.1 And with over 190,000 new cars listed2 and 10,000,000 new car VDP views every month, is Canada’s best new car marketplace.3

New car is here – and consumers know it. They’re active on because we offer the tools, selection, volume and choice they’re looking for in their ideal new car shopping experience.

“Over the last 18 months we’ve noticed a massive spike in just attention to our new car inventory, from people outside of our general zone of doing business… I think that it’s a strong system, and I think what we get out of it is exposure, that we didn’t have before.”

Richard Davies | Vice President & General Manager

Midland Honda


68% of new car shoppers on say we are their primary source for new vehicles.3



75% of all new car listings in Canada are on and 90% are exclusive.4



190,000 pieces of merchandised inventory.2



10 Million New Car Vehicle Detail Page (VDP) views per month.2

New Car Digital Ad Impressions

New Car Digital Ad Impressions

New Car Digital Ad Impressions is the new program for dealers that want to engage more shoppers and move their new car inventory faster. It’s a dealer-centric, monthly program that lets you promote your new car ads on, and gives you access to the all-new banner ad feature and click-through to your dealership website.

Streamlined & Simple Ways for Car Shoppers to Find New Vehicles on

Midlist Banner

A selection of new vehicle listings related to the consumer’s search will be displayed in a midlist banner at the end of the priority listings on the Search Results Page. What’s more, there’s also a button, or secondary filter, that will allow consumers to filter their results to only new vehicles.

Midlist Banner
Vehicle Research Page

Vehicle Research Page

When consumers are viewing a particular make and model on the vehicle research page, a new widget will display similar new vehicles with a link to view more new car inventory.

Red Flags on Mobile App

To capture the mobile car shopper, a “Great Deal!” inventory flag will highlight great deals on new car listings. When dealers list two prices, (MSRP and their discounted price), the “Great Deal!” flag will appear in cases of a deep discount.

Red Flags on Mobile App

New Car Image Library

An Industry-First Automated Photo Solution for Your New Car Inventory

Get access to a complete set of new vehicle images, captured uniquely, seasonally adjusted and with backgrounds replaced. With the New Car Image Library, we’ll auto-populate your Vehicle Detail Pages (VDPs) with a complete set of new vehicle images within 24 hours of hitting your DMS. It features professionally produced photos for most major OEM new vehicles, categorized by year, make, model, trim and colour.

New Car Image Library

Find Out How New Car Program Can Take Your Dealership to the Next Level!

Source: (1) AutoTrader Data Warehouse, August 2021. (2) AutoTrader Data Warehouse, June 2020. (3) TRADER Keystone Study 2018. (4) AutoBiz, October 2016.