Engage with the Largest Audience of New Car Buyers Online and Drive More Leads for Your New Car Operation
With over 26 million visitors each month, nobody reaches more car shoppers than AutoTrader. We give you the tools and expert advice to standout in a competitive marketplace, helping you attract more shoppers to your lot to sell more cars, more profitably and with ease.
New car buyers are on AutoTrader.ca, however, your inventory isn’t present. You’re missing crucial visibility, engagement and prospective sales opportunities.
Did You Know?
9
represents the number of times new car buyers visit online marketplaces during their buying journey¹
60%
of new car buyers say online automotive marketplaces influence their purchase decision¹
45%
of new car buyers spend over 1 hour on online automotive marketplaces during every visit¹
85%
of all searches on AutoTrader.ca are for both used and new vehicles²
Source: (1) DIG Insights Path to Purchase, August 2022. n=1369. Source: (2) AutoTrader Data Warehouse, April 2023.
New Car Listings & Shoppers Have Returned to AutoTrader.ca!
Source: (3) Auto Trader Data Warehouse, May 2024
AutoTrader.ca New Vehicle Listings
Advertising new vehicle inventory on AutoTrader.ca gets your listings in front of the largest audience of new car car shoppers in Canada – driving even more visibility and engagement. AutoTrader.ca New Vehicle Listings includes online shopping tools to support the car shopping journey.
Shop New Cars
Shop New Cars allows shoppers to refine their search specifically for new cars, streamlining the car shopping journey. This not only draws more visibility to your inventory but also drives more leads to your new car operation.
Payment Calculator
Payment Calculator provides highly accurate estimates right down to the penny, including rates, fees, residuals, and applicable taxes. This precision enables more informed financial decisions and ensures the selection of a car that fits within a consumer’s budget.
Search by Payment
Search by Payment provides a personalized shopping experience, enabling shoppers to search for vehicles based on payment price, frequency, and more. This feature offers consumers increased transparency, ensuring alignment with their financial position and preferences.
Banner Ads
Vehicle Detail Page (VDP) feature a banner ad with dynamic and current OEM incentives as well as the ability to view more dealership offers. By providing up-to-date incentives and offers directly on the VDP, shoppers are better informed about available deals, driving more traffic to your offerings and increasing engagement.
Save Time with Automated
VIN Explosion
Posting your new car inventory on AutoTrader.ca is now faster and easier than ever. Through our VIN Explosion technology, the most up-to-date vehicle features and details are automatically populated to your inventory listings, so that you can spend more time working sales opportunities and closing deals.
Increase Your Inventory
Exposure
New vehicles are fully integrated into AutoTrader.ca’s default search criteria- providing shoppers access to the largest concentration of new vehicle listings, driving even more visibility and engagement with your new car inventory.
Track & Manage New Car Leads With Ease
Manage your new car leads separately from your used car inventory in one convenient location. By leveraging 1-SOURCE, you get real-time insights into the performance of your new car inventory.
New Car Image Library
An Industry-First Automated Photo Solution for Your New Car Inventory
Get access to a complete set of new vehicle photos, captured uniquely, seasonally adjusted, with dynamic background content. With New Car Image Library, we’ll auto-populate your Vehicle Detail Pages (VDPs) with a complete set of photos within 24 hours of the photos hitting your DMS. New Car Image Library features professionally produced photos for most major new cars available in the Canadian market, categorized by year, make, model, trim and colour.
“Over the last 18 months we’ve noticed a massive spike in just attention to our new car inventory, from people outside of our general zone of doing business… I think that it’s a strong system, and I think what we get out of it is exposure, that we didn’t have before.”
Richard Davies | Vice President & General Manager
