All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack
Toronto, ON (February 7, 2019) – TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website experiences that are truly unique.
The launch of the new fully customizable website platform comes as a result of TRADER’s vision to bring innovation in-house and to be adaptive and responsive to feedback from customers across Canada.
The innovation roadmap begins with TRADER’s dealer partners.
“We listened to feedback from hundreds of customers nationwide about the challenges they experienced with our third-party website platform, and invited them to share their thoughts on what our new technology solutions should encompass,” said David McMinn, Chief Operating Officer at TRADER. “By bringing these technologies in-house and building the new TAdvantage from the ground up with our customers’ needs in mind, we are delivering more rapid innovation and the most advanced, Canada-first website solution in market.”
The new TAdvantage was built by Canadians, for Canadians. It features superior technology, improved performance reporting and analytics, enhanced personalization functionality, and advanced integration with digital advertising campaigns. It is a cohesive solution that is engineered to optimize the entire consumer journey from Marketplace to digital ads to websites.
A growing product innovation team and Canada-first technology stack.
Organizations evolve over time and the ones who truly care about their customers’ needs adapt to changing market realities. TRADER has made significant investments in building, acquiring and engineering its technology stack and product solutions to ensure every aspect is driven by Canada’s unique automotive market needs.