Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first “real” touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today’s fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your team with the right tools for each channel is quintessential to your success.
Whether a lead is generated through email, lead form, live chat, text message, phone call, or even a dealership walk-in, a proactive approach to responding and engaging is vital. Regardless of the channel or source, each interaction provides an opportunity for pipeline development, lead nurturing and sales growth. We’ve broken down three key areas to help our dealer partners craft a strong lead handling and management strategy.