The brand new look features a refreshed display of content and up to 3.5X larger photos!
What we heard from consumers
As you may know, we collect consumer feedback regularly to understand the evolving needs and expectations of car shoppers. Recent consumer preference testing indicates that consumers want to see larger photos when performing searches on AutoTrader.ca. The new listing designs are expected to drive engagement and improve the overall user experience.
What we heard from dealers
Dealers who participated in our recent autoTRADER Partners Panel discussions in Ontario and Western Canada were asked to provide feedback on the initial listing designs during testing. They echoed consumer views and preferences, and recommended an increase in image size for all listings on the SRP. We listened and did just that!
Check out the new SRP listing designs on AutoTrader.ca and let us know what you think!