A Frictionless Inventory Acquisition Source from Private Party Sellers
Instant Cash Offer provides your dealership direct access to quality vehicles from private sellers through a scalable, cost-efficient acquisition source. Secure inventory with strong margin potential that align to your dealership’s needs and local market demand, while delivering a seamless experience from valuation to acquisition.
Built Around Real Consumer Intent
Make your Dealership an Option for Sellers Already In-Market
For nearly a decade, Instant Cash Offer is top of mind for private sellers evaluating their next move. By connecting your dealership with sellers at the exact moment they’re ready to act, Instant Cash Offer delivers a scalable source of high-intent acquisition opportunities and quality inventory.
of consumers are planning to sell within the next 6 months.
of consumers using the tool are looking to buy a new vehicle.
Did You Know?
of used buyers say getting a fair price for their old vehicle is one of the most difficult aspects of the car shopping process.
Instant Cash Offer combats that anxiety with a seamless valuation experience backed by a trusted source.
How It Works
A Streamlined Consumer-to-Dealer Experience, from Valuation to Handover
Generate Instant Cash Offer
Consumers enter their vehicle details, condition, and other pertinent facts on AutoTrader.ca to receive a valuation.
Intelligent Opportunity Routing
Through intelligent routing, participating dealerships are matched with consumers looking to sell their vehicles.
Dealership Choice
Decide whether the vehicle is a good fit for your used car lot or wholesale channel. Confirm an appointment at the dealership if you’re interested.
Inspect & Acquire
Validate the condition through an on-site inspection, cut a cheque and recondition the vehicle for retail sale or push to your preferred wholesale source.
Why Dealers Choose Instant Cash Offer
Turn Private-Party Demand into a Proven Inventory Acquisition Pipeline
Qualified Opportunities
High-intent submissions increase the prospects of acquiring the car.
Time
Efficiency
Sourcing sellers is already done through booked opportunities.
Action
Ready
Sellers are serious, prepared, and ready to take action.
Stronger
Margins
Buying directly from private sellers can reduce competition and cost.
Predictable
Pipeline
Confirmed on-site inspection appointments help plan your acquisition strategy.
“A lot of customers feel anxiety about going to the dealer, having the vehicle appraised, thinking that they aren’t getting the right money. It allows the customer to feel comfortable knowing that it’s not just us putting that number – it’s backed by points of data and we can use the AutoTrader name, which is powerful in gaining consumers trust.”
Joshua Preziuso
Pre-Owned Sales Manager
Flexible Options that Align to Your Needs
Choose the Model that Fits How Your Dealership Prefers to Source Cars
Evaluation Model
Ideal for dealers who want a new and streamlined source to acquire vehicles
- Provide us your ideal vehicle acquisition criteria and we’ll match you with sellers whose inventory matches your preferences
- Consumers will have the ability to select from nearby dealerships participating in the program, where their vehicle would be a good fit
Appointment Model
Ideal for dealers who want more choice and control over their acquisition criteria
- Get matched with a consumer looking to sell their vehicle and determine if it’s a good fit for your lot
- If you are interested, accept their appointment request
- Only get charged for the lead when the appointment confirmation is received
