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Newsroom Articles

COVID-19 Triggers Major Reshuffle of Most-Searched Models on autoTRADER.ca

Over the past few weeks we have analyzed how COVID-19 has resulted in changes to consumer shopping trends on autoTRADER.ca. Thus far, traffic and vehicle detail page (VDP) views have remained steady, as consumers continue to use the marketplace to shop for their next vehicle, although 57% say that their time to purchase is over …

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autoTRADER.ca Traffic & Engagement (week of April 6 2020)

We are continuing to analyze the trends on the autoTRADER.ca marketplace with our Director of Marketing Intelligence, Baris Akyurek. Here are our finding’s from the week of April 6th, 2020. “Last week, the amount of visits and unique visitors to the marketplace remained stable in comparison to the prior week. What’s most interesting to note …

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Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online …

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When Life Gives You Lemons: Sell Cars?

Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into …

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TRADER Study Shows Major Shifts in Vehicle Purchase Intent Due To COVID-19

In order to build a sound business approach and strategy, given the current operational limitations posed by COVID-19, it’s crucial for automotive dealers to understand the present-day intentions of Canadian car buyers. As Canada’s leading digital automotive solutions provider, we commissioned the team at DIG Insights to survey 2,800 Canadians and focus in on those …

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