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Newsroom Articles

COVID-19 Draws Deal Hunters to the Car Market

Our latest autoTRADER.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The …

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Car Ownership: It’s Here to Stay

If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption.  These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world.  You’ve been told …

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TRADER Corporation launches industry-first Digital Retailing solution on autoTRADER.ca marketplace

The digital automotive solutions provider is the first leading Canadian marketplace to bring a completely integrated digital retail experience to dealers and consumers TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on autoTRADER.ca, the most trusted automotive marketplace in Canada. Working in …

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autoTRADER.ca Marketplace Traffic & Engagement (week of May 18 2020)

We’ve reached all-time highs in this week’s autoTRADER.ca traffic and engagement report! Our Director of Marketing Intelligence, Baris Akyurek, gives us insight into these year-over-year (YoY) milestones. “We’re happy to share that the rise in traffic to autoTRADER.ca has continued, as we had 2.3M unique visitors last week, reaching a 20.4% increase YoY. With 4.5M …

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autoTRADER.ca Marketplace Traffic & Engagement (week of May 4 2020)

Our latest marketplace report shows continued growth in autoTRADER.ca traffic and engagement! Baris Akyurek, Director of Marketing Intelligence at TRADER, breaks down last week’s findings. “More and more car shoppers are visiting the autoTRADER.ca marketplace, as, last week, we saw a 16.5% year-over-year (YoY) increase in unique visitors, reaching a total of 2.3M.  Visits growth increased …

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