Harness Car Shopper Data & Artificial Intelligence to Maximize the
Performance of Your Listing Upgrade Investments & Sell More Cars
Let the power of artificial intelligence (AI) and data insights go to work for your Listing Upgrade investments to put your inventory in front of the right car shoppers and move more metal off your lot!
Every Extra Day a Car Spends on the Lot Costs You
Drive Dealership Performance by Promoting the Right Car to the Right Buyer at the Right Time!
Upgrade Optimizer – AI delivers a streamlined, automated process to selecting the best suited Listing Upgrade investments for your sales objectives, business goals, and inventory mix, by tapping into artificial intelligence (AI) and robust data insight. This managed service drives optimal visibility, engagement and conversion across your inventory mix.
Dealer partners using Upgrade Optimizer – AI see a 25% increase in SRP impressions, 20% lift in VDP views, and 15% growth in hard leads*
Aging Inventory = Lost Profits
An aging stock is detrimental to profitability through reduced front-end margin and increased floorplan cost.
Car Shopper Insights & AI at the Core
Tap into Canadian car shopper insight and Artificial Intelligence (AI) to drive performance for the inventory that needs it most.
Enhance Visibility & Drive Results
Leverage the tools and the technology to effortlessly improve the performance of your inventory listings.
You Asked, We Delivered
A Value-Added Managed Service
Artificial intelligence (AI) and robust data insight is used to select optimal Listing Upgrades for your used and/or new stock
Evaluates car shopper demand, behaviour and trends along with merchandising quality to identify most suitable inventory
“Always on” philosophy optimizes your investment so that your inventory generates real engagement and results
Provides scalability and flexibility to align to the needs of any dealership, putting the right inventory in front of the right car shoppers
Fixed and consistent monthly budget eliminates unexpected billing variance
How It Works
Determine Ideal Investment
Decide on a budget that aligns to your sales objectives, dealership’s goals, and inventory mix. A budget allocation for individual Listing Upgrade investments is no longer required.
Have AI Work to Your Advantage
Upgrade Optimizer – AI measures your used and/or new stock against consumer behavior, trends, demand, and merchandising quality to identify the most suitable Listing Upgrade mix, eliminating the need for siloed commitments.
Backed by Car Shopper Insights
Commitments are placed based on time on lot, most searched vehicles, price reduction, quantity of photos and AutoTrader iQ badges, ensuring optimal selection and performance of your promoted listings.
Additional Dealer Partner Benefits
Save Time & Dealership Resources
Leverage Artificial Intelligence (AI) and car shopper insight to inform the selection of Listing Upgrades to dealership stock, saving time and resources traditionally involved in the process.
Gain Confidence & Trust in the Selection
Upgrade Optimizer – AI evaluates 300 million data points to determine inventory that would benefit from all available Listing Upgrade products.
Align Budget & Spend to Seasonality
Fine-tune your budget in accordance with the season through the unique ability to dial up your investment ahead of and during peak season when car shopper behaviour traditionally ramps up.
Put Artificial Intelligence to Work for Your Dealership!
TRADER Data Warehouse, Assessment of dealers who transitioned from Listing Upgrade commitments a la carte to Upgrade Optimizer – AI, April 1, 2024 – March 31, 2025, (n=301).
