Enhance Lead Quality & Conversion by Offering a Transactional Car Shopping Experience on Your Vehicle Details Page (VDP)

AutoTrader.ca Deal Builder enables car shoppers to complete more phases of the car buying journey directly from your Vehicle Details Pages (VDP), through a straightforward and streamlined experience, generating better quality leads that convert at a higher rate for your dealership!

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Did You Know?

90%

of vehicle intenders are interested in completing parts of the buying journey online^†

83%

Are interested in obtaining a valuation for a trade-in^†

82%

Are interested in discovering and securing vehicle financing^†

83%

Are interested in placing a deposit for a vehicle^†

3X

Car shoppers who complete these aspects online close at a rate of up to 3X higher than standard leads – a 30% online lead close rate!*

Source: † Macro Insights Research, May 2023, DIG Insights (n=305). Note: * Average close ratio impact for dealerships using complete MotoCommerce Digital Retailing platform.

Delivering more aspects of the car buying journey online aligns to a

growing consumer trend and positions your dealership as a

pioneer in the drive to online vehicle sales!

Is Your Dealership Keeping Pace with Car Shopper Preferences?

CAR SHOPPERS ARE SEEKING
TRANSACTIONAL FEATURES

Research shows that Canadian consumers are looking to complete more of the purchase process online but lack the tools that satisfy this emerging trend.

TRADITIONAL LEAD HANDLING PROCESS IS OUTDATED

Digital leads hit a dealership’s opportunity pipeline without adequate visibility into the attributes that qualify a car shopper as a good fit for the purchase of the vehicle.

UNDERSTANDING THE TRUE INTENT OF AN OPPORTUNITY IS NUANCED

Qualifying the true intent of an inbound lead is a time-consuming process, requiring an initial connection and ongoing dialogue between a dealership sales associate and the car shopper.

Offer Car Shoppers the Flexibility to Build a Deal

from Your AutoTrader.ca Vehicle Detail Pages (VDPs)

Note: * Average close ratio impact for dealerships using complete MotoCommerce Digital Retailing platform.

OFFER THE TOOLS THAT APPEAL TO TODAY’S CAR SHOPPERS

Put the consumer in the driver’s seat of the purchase process by providing even more transparency into vehicle availability, payment options, and trade-in values.

INCREASE LEAD-TO-SALE CONVERSION RATE

Gather key details to effectively qualify a prospect prior to working the sales opportunity to increase your chance of converting browsers to buyers.

ENHANCE YOUR LEAD ENGAGEMENT TIMING & PROCESS

Access supplementary car shopper details from the very first touch to streamline the steps in the traditional lead handling process, moving the consumer further down the funnel quickly and with ease.

AutoTrader.ca Deal Builder Experience

Payment Calculator

Accurate right down to the penny, including rates, fees, residual and applicable taxes

Save a Deal

Permits car shoppers to save their progress and circle back to their deal at any time

Trade-In

Enables streamlined trade-in value requests to build familiarity with what their car is worth through AutoTrader Instant Cash Offer valuations

Availability Check

Car shoppers can determine vehicle availability on-the-fly

Appointment Request

Allows car shoppers to easily book an appointment at the dealership

Stay on Top of Prospect Activity with Real-Time Notifications

Get up-to-the-minute activity alerts so that you can execute focused and timely consumer engagement touchpoints. Notifications are sent directly to your 1-SOURCE or CRM and can be customized to align to your car shopper engagement preferences.

You will be alerted the precise moment an AutoTrader.ca Deal Builder prospect:

Checks the availability of a vehicle
Books an in-person appointment
Requests a trade-in valuation
Saves the progress of their deal

Deal Builder