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Newsroom Articles

The Auto industry looks at the future of automotive

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the …

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Women & Automotive Leadership: Samantha Huen

We are pleased to announce that Samantha Huen has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women & Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify the best in leadership. Sam will receive the award at the Women & Automotive Leadership Forum in Toronto …

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How Data Helps You Reach the Right Audience With Your Automotive Advertising

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break …

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TRADER launches ‘TRFFK’, a specialized, full-service digital advertising solution

Designed in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led solutions to convert in-market car shoppers into real-time customers TORONTO, ON - November 29, 2017 - TRADER Corporation today announced the launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada.  Led by a dedicated team of …

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New TRADER Partnership to Revolutionize Test Drive Experience in Canada

Exclusive new partnership with Dealer Drive to empower automotive retailers and OEMs with insights and analytics from real time data captured during test drive process Toronto, ON (October 10, 2017) – TRADER Corporation is poised to revolutionize the test drive experience in Canada thanks to an exclusive new partnership with Australian-based technology company, Dealer Drive. …

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