Newsroom Articles

Originally published to trffk.ca Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million millennial’s in Canada and since …

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Originally published to trffk.ca It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds, Awadia pointed out that the …

Article Tags: 2019, advertising, Automotive, disruption, marketing, trends
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Originally published to trffk.ca   Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights from their journey into the …

Article Tags: advertising, Automotive, car sales, Dealers, Digital Marketing, google, think auto, TRFFK
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Toronto, ON (June 11, 2019) – TRADER Corporation is pleased to announce the acquisition of LesPAC, a leading digital marketplace in Quebec. Founded in 1996, LesPAC has differentiated itself by providing a localized marketplace for Quebecers, with a strong presence in the automotive and commercial/recreational vehicle categories, serving urban to rural communities alike. “We look …

Article Tags: Automotive, autoTRADER.ca, LesPAC, marketplace, TRADER
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New AutoWriter tool allows automotive retailers to quickly generate unique and compelling vehicle descriptions online Toronto, ON (June 5, 2019) – TRADER Corporation, in partnership with inventory management software company, vAuto, announces the release of AutoWriter, an automated description writing tool within the vAuto Provision Suite. Following a successful launch in the US, TRADER invested …

Article Tags: autoTRADER.ca, AutoWriter, descriptions, TRADER, Used Car Industry, vAuto
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