TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the …
Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on autoTRADER.ca, …
Article Tags: Automotive, Digital Marketing, digital retail, MotoInsight, TRADER
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We checked in with car shoppers on autoTRADER.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing …
TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide …
Last week’s autoTRADER.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit …
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