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Newsroom Articles

Motoinsight Receives Strategic Investment to Fuel Growth

Investment will expand reach and accelerate the development of new products   TORONTO, January 8, 2020 — Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC. “Automotive retailing is …

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vAuto Founder Dale Pollak Introduces Provision ProfitTime to Canadian Market

It’s not too often that someone sells you a product that helps you succeed and then tells you that they’ve created a new strategy that’s even better. But that’s exactly what vAuto founder and pioneer behind the Velocity Method of Management, Dale Pollak, has succeeded in doing with dealers across North America. TRADER Corporation, in …

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From Digital to On the Lot: Navigating the Winding Road of Attribution

Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car …

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Automotive Marketplaces Rank Top Source for Canadian Car Buyers

Studying the behaviours and actions of car buyers enables us to optimize the autoTRADER.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us …

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Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Originally published to trffk.ca Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million millennial’s in Canada and since …

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