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Newsroom Articles

From Digital to On the Lot: Navigating the Winding Road of Attribution

Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car …

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Automotive Marketplaces Rank Top Source for Canadian Car Buyers

Studying the behaviours and actions of car buyers enables us to optimize the autoTRADER.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us …

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Google Think Auto 2019: The Biggest Source of Gathering Information for Millennial’s

Originally published to trffk.ca Do you cater your advertising to different generations? At Google Think Auto 2019, Derek Tadros, Insights Manager – Automotive at Google Canada, shared insights on millennial car buyers and why they are the most important target audience for dealerships today. In 2016 there were 8 million millennial’s in Canada and since …

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Google Think Auto 2019: The Automotive Industry is Ripe for Disruption

Originally published to trffk.ca It’s no secret that the automotive industry is encountering disruption, but how fast are new changes heading our way? Al-Karim Awadia, Head of Industry – Auto at Google Canada shared several key insights into future disruption during Google ThinkAuto 2019. Starting off with the industry headwinds, Awadia pointed out that the …

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Google Think Auto 2019: How One Dealer Rode the Digital Wave to Increase Sales By 40%

Originally published to trffk.ca   Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights from their journey into the …

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