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Newsroom Articles

Going Remote? These Are the Tools You Need.

Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the autoTRADER.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread …

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TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19

Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to arm dealers …

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Car Ownership More Attractive in a Post COVID-19 World, autoTRADER.ca Study Finds

It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the autoTRADER.ca marketplace during the week of Mar. 23, 2020, …

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autoTRADER.ca Traffic & Engagement (week of March 23 2020)

The situation regarding COVID-19 continues to evolve in Canada, with impacts on autoTRADER.ca traffic varying by day. However, our Director of Marketing Intelligence, Baris Akyurek, took a look at what trends we can observe. “The marketplace has proven very resilient in the face of COVID-19. This past week we saw around 3.5M sessions and 10.7M …


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Best Practices For Dealers Digital Marketing During COVID-19

Originally published to trffk.ca If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has …

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