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Newsroom Articles

TRADER Corporation and Car Media 2.0 Announce Strategic Partnership & Technology Sharing Arrangement

Toronto, ON (February 14, 2019) – TRADER Corporation and Car Media 2.0 are pleased to announce a new strategic partnership and technology sharing agreement, affording TRADER customers access to the Car Media 2.0 New Car Image Library and video solutions. Canadian automotive retailers advertising their new car inventory on TRADER’s automotive marketplace – autoTRADER.ca – …

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Women & Automotive Leadership: Ashley Middleton

  We are pleased to share that Ashley Middleton has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women & Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify strong leadership abilities. Ashley will receive the award at the Women & Automotive Leadership …

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TRADER Corporation Releases Canada-First, Next Generation Website Solution to Canadian Automotive Retailers

All-new and improved website solution, TAdvantage, now available to automotive retailers across Canada following major upgrades to TRADER’s technology stack Toronto, ON (February 7, 2019) – TRADER Corporation announced today the release of the all-new and improved TAdvantage, the company’s flexible and intuitive dealership website solution designed to drive optimal consumer engagement and create website …

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TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online

New chat, text and in-app messaging platform makes it even easier for Canadian automotive retailers to communicate with consumers at every stage of their car buying journey and sell more cars Toronto, ON (January 24, 2019) – TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car …

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TRADER uses marketplace data to fuel branded content with the INFINITI QX50 Campaign

Toronto, January 10, 2019 –TRADER Corporation in partnership with Alternator, OMD Canada and INFINITI Canada recently wrapped a cutting-edge content marketing program. The digital campaign highlighted the best in class design and functionality of the all-new 2019 INFINITI QX50 luxury crossover via immersive videos targeted to unique user groups. The TRADER team utilized data and …

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