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Newsroom Articles

Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide …

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autoTRADER.ca Marketplace Traffic & Engagement (week of June 1 2020)

Last week’s autoTRADER.ca traffic and engagement report continued to reach new highs! Our Director of Marketing Intelligence, Baris Akyurek, gives us a breakdown of the results. “As we’ve reported in past weeks, consumer engagement on the marketplace continues to grow. Last week we had 2.6M unique visitors, reaching a 35.7% increase YoY (year-over-year). We hit …

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COVID-19 Draws Deal Hunters to the Car Market

Our latest autoTRADER.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The …

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Car Ownership: It’s Here to Stay

If you’ve attended a mere handful of automotive tradeshows and conferences over the past few years, you’ve likely heard at least a few industry experts sound the alarm bell regarding industry disruption.  These pesky disruptive forces they most often touted were the Ubers, the Lyfts and the millennials of the modern world.  You’ve been told …

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TRADER Corporation launches industry-first Digital Retailing solution on autoTRADER.ca marketplace

The digital automotive solutions provider is the first leading Canadian marketplace to bring a completely integrated digital retail experience to dealers and consumers TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on autoTRADER.ca, the most trusted automotive marketplace in Canada. Working in …

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