AutoTrader Carology Talks Lead Handling & Management Best Practices

AutoTrader Carology Talks: Ultimate Guide to Lead Management

In our latest episode of AutoTrader Carology Talks, Ellie Damneh, Vice President of Customer Success at AutoTrader, is joined by Chris Schulties, National Trainer and Consultant from Wye Management to discuss all things lead management. Drawing on Wye Management’s 30+ years of experience developing and facilitating dealership sales and management training nationwide, Chris shares tips
Upgrade Optomizer AI

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!

AutoTrader Carology Bitesize: June 2023 Price Index

Canadian automotive dealerships looking to keep pace with market trends should keep a pulse on industry dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at, to provide an update used and new vehicle pricing trends, the current state of the automotive industry, consumer
Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior
TRADER Carology

Event Recap: TRADER Carology Spring 2021

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe