Video Archives

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

Leave a Comment / Video / By Emma Silveira

In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at AutoTrader.ca, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!

AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

Leave a Comment / Video / By Emma Silveira

Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

AutoTrader Carology Bitesize: June 2023 Price Index

Leave a Comment / Video / By Emma Silveira

Canadian automotive dealerships looking to keep pace with market trends should keep a pulse on industry dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to provide an update used and new vehicle pricing trends, the current state of the automotive industry, consumer

AutoTrader Carology Bitesize: Electric Vehicles (EV)

Leave a Comment / Consumer Insights, Video / By Emma Silveira

The automotive industry is experiencing rapid advancements, particularly in the realm of Electric Vehicles (EVs). As consumer interest in EVs continues to evolve, it’s crucial for dealerships to remain informed about the latest trends. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to uncover

AutoTrader Carology Bitesize: March 2023 Price Index

Leave a Comment / Video / By Dahlia Farhat

The automotive industry is constantly evolving, and staying up to date with the latest pricing trends is crucial to success. Through our AutoTrader Carology Bitesize video series, we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode, we’re joined by Baris Akyurek, Vice President of Insights & Intelligence

AutoTrader Carology Bitesize – First Time Car Buyers

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

AutoTrader Carology Bitesize: December 2022 Price Index

Leave a Comment / Video / By Sabrina Arruda

Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives

Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

AutoTrader Carology Talks: Forces of Change – Supply & Electric

Leave a Comment / Video / By Dahlia Farhat

The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

AutoTrader Carology Masterclass: Merchandising Best Practices

Leave a Comment / Video / By Sabrina Arruda

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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