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Upgrade Optomizer AI

AutoTrader Carology Bitesize: Upgrade Optimizer – AI

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In our latest AutoTrader Carology Bitesize, we are joined by Jonathan Tonge, Director of Product at AutoTrader.ca, to discuss the first ever AI-powered automotive marketplace solution in Canada, Upgrade Optimizer - AI, deep diving its functionalities, the benefits it provides to dealer partners, and more. Tune in to learn more about this groundbreaking new offering!

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AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

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Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

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AutoTrader Carology Bitesize: June 2023 Price Index

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Canadian automotive dealerships looking to keep pace with market trends should keep a pulse on industry dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to provide an update used and new vehicle pricing trends, the current state of the automotive industry, consumer

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AutoTrader Carology Bitesize: Electric Vehicles (EV)

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The automotive industry is experiencing rapid advancements, particularly in the realm of Electric Vehicles (EVs). As consumer interest in EVs continues to evolve, it’s crucial for dealerships to remain informed about the latest trends. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to uncover

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AutoTrader Carology Bitesize - First Time Car Buyers

AutoTrader Carology Bitesize – First Time Car Buyers

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Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

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Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

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Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

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AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

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The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

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TRADER to host its flagship Carology event on April 20, 2021

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The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

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Event Recap: TRADER Carology, The Science of Selling Cars

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TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the

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