Consumer Insights Archives

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023?

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Despite most automakers now offering electric vehicles (EVs) and governments rolling out plans to mandate the sale of EVs, consumer research shows that car shopper interest in EVs is still strong, but it appears to be softening. If you’re a dealership looking to attract buyers and increase your EV sales, we recommend a shift in

AutoTrader Carology Bitesize – First Time Car Buyers

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

First Time Buyers Information Sources Used

Everything You Need to Know About the First Time Car Buyer

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups are looking for the right vehicle at an attractive price, but the experienced car buyer and the first-time car buyer can have completely different ways of approaching their path to purchase. By understanding the nuances

Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

Leave a Comment / Article, Consumer Insights / By Dahlia Farhat

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

AutoTrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends / By Sabrina Arruda

Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

Intention to Buy a Vehicle in the Next 6 Months Infographic

AutoTrader Study Finds Vehicle Purchase Intentions Remain Steady Despite Economic Uncertainty

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

The big question on nearly everyone’s mind these days is if economic activity has declined, and we have or will move into a recession. It’s an important one for the automotive industry overall – especially for car dealerships – in judging consumer vehicle purchase intentions in light of the economic uncertainty. The findings from our

Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

Leave a Comment / Consumer Insights / By Jil McIntosh

As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even a few months back, we checked in with car shoppers on AutoTrader.ca to get a better feel for their knowledge and experience with shopping for a vehicle during this time. Overall, we found that consumers

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