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2022 AutoTrader Best Priced Dealer Award Winners Announced!

Leave a Comment / Article / By Sabrina Arruda

For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 AutoTrader Best Priced Dealer Award. AutoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the AutoTrader.ca

A Majority of Canadian Car Shoppers Believe Electric Vehicles Will Take Over the Road in 10 Years

Leave a Comment / Article / By Sabrina Arruda

Electric vehicles (EVs) currently represent a small slice of the Canadian automotive market, however, it’s important for dealers to understand how consumers look at these vehicles and there’s no better way to do so than an examination of what informs a consumer’s decision-making process. In March 2022 we conducted a national consumer research survey of

Consumer Research Results: Car Shopping Throughout the Pandemic

Article / By Sabrina Arruda

While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

Car Shopper Challenges & Preferences: What You Need to Know

Article / By Sabrina Arruda

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours

How Canadians Shopped for Cars in 2021 & Top Trends of the Year

Article / By Sabrina Arruda

With 2021 in our rear view mirror, many people are looking forward to a fresh start after a tumultuous year, characterized by ongoing pricing and availability shifts in the market. As we've turned the page and rung in 2022, AutoTrader.ca took a look back at what was a big year in the Canadian automotive industry.

AutoTrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article / By Sabrina Arruda

Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

Article, Newsroom Posts / By Sabrina Arruda

AutoTrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

AutoTrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

Article / By Sabrina Arruda

Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, AutoTrader.ca recently deployed a national survey of Canadian car shoppers to

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

Article / By Sabrina Arruda

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 AutoTrader.ca and AutoHebdo.net marketplace auto intenders conducted in

Website Accessibility: A Guide for Canadian Car Dealers

Article / By Sabrina Arruda

If you’re responsible for your dealership’s website, you may not be aware that its design could be required by law to follow an international set of standards established to improve digital accessibility for people with disabilities. This includes making it easier for people with vision, hearing and cognitive limitations to find important information online. Following

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