Article Archives | AutoTrader.ca

AutoTrader Price Index: Q1 2025

Leave a Comment / Article / Milan Brankovic

The Canadian automotive market started 2025 strongly for both new and used vehicles, with March sales boosted by consumers reacting to anticipated tariffs. While new car inventory has largely recovered to pre-pandemic levels, ongoing uncertainty around tariffs is making long-term forecasting difficult, with potential outcomes ranging from flat sales to a 25% decline this year.

AutoTrader Price Index: Q1 2025 Read More »

2025-Interest-in-Completing-Vehicle-Purchase-Online-EN

2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

Leave a Comment / Article / Milan Brankovic

Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise Read More »

AutoTrader Price Index: December 2024

Leave a Comment / Article / Milan Brankovic

The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven by declining interest rates and vehicle prices, which bolstered demand against the backdrop of a slower sales period in the previous year. Supply dynamics mirrored pre-pandemic patterns, with quarter-over-quarter inventory growth. However, year-over-year inventory levels

AutoTrader Price Index: December 2024 Read More »

Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

Leave a Comment / Article, Consumer Insights / Milan Brankovic

New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability Read More »

AutoTrader Price Index: September 2024

Leave a Comment / Article / Milan Brankovic

Since the beginning of August, we have observed an uptick in used car demand on a year-over-year basis, driven by two key factors: (i) the overlap with a slower market from last year, and (ii) the decline in both used car prices and interest rates. The latter appears to have stimulated demand, as estimated sales

AutoTrader Price Index: September 2024 Read More »

Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

Leave a Comment / Article, Consumer Insights / Milan Brankovic

Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey Read More »

Dealership Best Practices: Enhanced Car Shopper Profiling

Leave a Comment / Article / Milan Brankovic

In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

Dealership Best Practices: Enhanced Car Shopper Profiling Read More »

AutoTrader Price Index: June 2024

Leave a Comment / Article / Milan Brankovic

Starting in the third quarter of last year, used car demand softened slightly on a year-over-year basis. This trend, coupled with increased used car supply, resulting from strong new car sales and subsequent trade-ins, as well as a pivot in demand to new cars due to a ramp up in production and availability, has brought

AutoTrader Price Index: June 2024 Read More »

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Leave a Comment / Article / Milan Brankovic

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months Read More »

Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / Milan Brankovic

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more. Download a copy of our latest EV Consumer Research Report below. Download Report

Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs Read More »

Article

BACK TO TOP