Article Archives | AutoTrader.ca

AutoTrader Price Index: June 2024

Leave a Comment / Article / Emma Silveira

Starting in the third quarter of last year, used car demand softened slightly on a year-over-year basis. This trend, coupled with increased used car supply, resulting from strong new car sales and subsequent trade-ins, as well as a pivot in demand to new cars due to a ramp up in production and availability, has brought

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Leave a Comment / Article / Jil McIntosh

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / Emma Silveira

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more. Download a copy of our latest EV Consumer Research Report below. Download Report

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AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / Emma Silveira

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

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AutoTrader Price Index: March 2024

Leave a Comment / Article / Emma Silveira

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

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AutoTrader Price Index: December 2023

Leave a Comment / Article / Emma Silveira

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

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The Year That Was: 2023 Canadian Automotive Trends

Leave a Comment / Article / Emma Silveira

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive and how we expect things to shape up heading into the new year based on data observed through the AutoTrader.ca marketplace as well as leading Canadian automotive market research firms. Let’s deep dive our observations

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Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

Leave a Comment / Article / Emma Silveira

Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today's fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your

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Engage & Attract Even More Car Buyers with Quality Video

Leave a Comment / Article / Emma Silveira

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

Engage & Attract Even More Car Buyers with Quality Video Read More »

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