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AutoTrader Price Index: March 2024

Leave a Comment / Article / By Emma Silveira

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / By Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

AutoTrader Price Index: December 2023

Leave a Comment / Article / By Emma Silveira

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

The Year That Was: 2023 Canadian Automotive Trends

Leave a Comment / Article / By Emma Silveira

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive and how we expect things to shape up heading into the new year based on data observed through the AutoTrader.ca marketplace as well as leading Canadian automotive market research firms. Let’s deep dive our observations

Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

Leave a Comment / Article / By Emma Silveira

Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today's fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your

Engage & Attract Even More Car Buyers with Quality Video

Leave a Comment / Article / By Emma Silveira

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

AutoTrader Price Index: September 2023

Leave a Comment / Article / By Emma Silveira

After a very strong few quarters, we are observing a slight decline in used car demand since the beginning of Q3 in July. This, coupled with increased inventory volumes, has manifested itself with three consecutive month-over-month declines in used car prices. On the other hand, although the new car supply is at its highest level

Combating Economic Impacts on the 2023 Car Shopper Journey

Leave a Comment / Article / By Emma Silveira

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Leave a Comment / Article / By Jil McIntosh

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

AutoTrader Price Index – June 2023

Leave a Comment / Article / By Emma Silveira

Since the start of the year, the automotive industry has demonstrated impressive resilience, driven by strong consumer demand. Coupled with lower than usual inventory levels, this has yet again resulted in increased prices for both new and used vehicles compared to the previous year. In June 2023, the average price of a used vehicle remained

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