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Affordability Takes the Wheel in Canadians’ 2025 Vehicle Choices

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AutoTrader's 2025 Top Vehicles data reveals Canadians favouring practical, value-driven vehicles over luxury nameplates New data released today by AutoTrader, Canada's largest and most trusted automotive marketplace, shows Canadians are prioritizing affordability over luxury, a shift likely influenced by the current economic climate. AutoTrader's Top Searched and Top Sold lists reveal a key trend that

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AutoTrader Price Index: Q3 2025

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The Canadian automotive market held steady through Q3 2025, as easing demand and improving inventory levels balanced out the effects of earlier tariff-driven fluctuations. According to our Q3 2025 AutoTrader Price Index, average used vehicle prices slightly dipped over the quarter yet remain 3.2% higher year-over-year. New vehicle prices softened 4.9% year-over-year as inventory availability

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Online Automotive Marketplaces Pivotal in the Car Shopping Journey, Clarivoy Study Confirms

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Summary New methods of tracking consumer shopping data in real-time provide retailers additional information on the websites car shoppers visit to obtain information Consumers, including car shoppers, who see product advertisements are increasingly going to large online marketplaces as their first stop, rather than to search engines or brand websites According to a recent Clarivoy

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Understanding Canadian Car Shopper Purchase Intentions in Q3 2025

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In a rapidly changing marketplace, one of the clearest indicators of industry vitality lies in the purchase intentions of Canadian car shoppers. These intentions provide a view of consumer sentiment, serving as a critical tool for dealerships and automakers looking to stay ahead. While market fluctuations are a reality, trends reveal an adaptive consumer base

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AutoTrader Price Index: Q1 2025

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The Canadian automotive market started 2025 strongly for both new and used vehicles, with March sales boosted by consumers reacting to anticipated tariffs. While new car inventory has largely recovered to pre-pandemic levels, ongoing uncertainty around tariffs is making long-term forecasting difficult, with potential outcomes ranging from flat sales to a 25% decline this year.

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2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

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Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

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AutoTrader Price Index: December 2024

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The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven by declining interest rates and vehicle prices, which bolstered demand against the backdrop of a slower sales period in the previous year. Supply dynamics mirrored pre-pandemic patterns, with quarter-over-quarter inventory growth. However, year-over-year inventory levels

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

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New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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