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AutoTrader Price Index: December 2024

The used car market demonstrated robust performance in the final quarter of 2024, with estimated sales surging 5.3% year-over-year*, driven by declining interest rates and vehicle prices, which bolstered demand against the backdrop of a slower sales period in the previous year. Supply dynamics mirrored pre-pandemic patterns, with quarter-over-quarter inventory growth. However, year-over-year inventory levels

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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Dealership Best Practices: Enhanced Car Shopper Profiling

In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more.  Download a copy of our latest EV Consumer Research Report below.   Download Report

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AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

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