Marketplace

AutoTrader Launches “Canada’s Car Marketplace” Campaign, Putting Life Moments at the Centre of Car Buying

Today, AutoTrader unveiled a new national advertising campaign that signals an evolution in how the brand shows up for Canadian car buyers – and what that means for dealers across the country. At the heart of the campaign is a simple but powerful message: “Canada’s Car Marketplace”. The new creative highlights what cars enable in

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AutoTrader Unveils Its Most Significant Transformation to Date

AutoTrader Unveils Its Most Significant Transformation to Date

Canada’s leading automotive marketplace to launch a next-generation AI-powered platform and comprehensive suite of dealer tools, marking a bold new chapter in buying and selling cars TORONTO, ON - March 5, 2026 — AutoTrader, Canada’s largest and most trusted automotive marketplace, is set to launch the next evolution of its platform. The next-generation marketplace is

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AutoTrader-Best-Priced-Dealer-2024

Canadian Automotive Retailers Recognized as 2024 AutoTrader Best Priced Dealer Announced

Recognizing Canadian Automotive Dealerships for their Commitment to Fair and Transparent Pricing TORONTO, ON – April 26, 2024 — AutoTrader.ca, Canada's largest and most trusted automotive marketplace, announced the winners of its annual AutoTrader Best Priced Dealer Awards. This esteemed recognition, now in its fifth consecutive year, honours the country’s top dealerships for their commitment

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Engage & Attract Even More Car Buyers with Quality Video

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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