Marketplace Archives | AutoTrader.ca

Canadian Automotive Retailers Recognized as 2024 AutoTrader Best Priced Dealer Announced

Leave a Comment / Press Release / Milan Brankovic

Recognizing Canadian Automotive Dealerships for their Commitment to Fair and Transparent Pricing TORONTO, ON – April 26, 2024 — AutoTrader.ca, Canada's largest and most trusted automotive marketplace, announced the winners of its annual AutoTrader Best Priced Dealer Awards. This esteemed recognition, now in its fifth consecutive year, honours the country’s top dealerships for their commitment

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AutoTrader Price Index: March 2024

Leave a Comment / Article / Milan Brankovic

After a strong start to 2023, the demand for used cars has gradually softened since Q3 of last year. This shift combined with the rise in used inventory resulting from robust growth in new car sales and the ramp up in trade-ins of used vehicles, in addition to demand pivoting from used to new cars,

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AutoTrader Price Index: December 2023

Leave a Comment / Article / Milan Brankovic

After a strong start to the year, there has been a gradual decrease in the demand for used cars since the beginning of Q3. This trend, combined with the surge in used inventory due to the strong growth in new car sales throughout 2023, has resulted in six consecutive months of declining prices for used

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Engage & Attract Even More Car Buyers with Quality Video

Leave a Comment / Article / Milan Brankovic

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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AutoTrader Price Index: September 2023

Leave a Comment / Article / Milan Brankovic

After a very strong few quarters, we are observing a slight decline in used car demand since the beginning of Q3 in July. This, coupled with increased inventory volumes, has manifested itself with three consecutive month-over-month declines in used car prices. On the other hand, although the new car supply is at its highest level

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AutoTrader Price Index: June 2023

Leave a Comment / Article / Milan Brankovic

Since the start of the year, the automotive industry has demonstrated impressive resilience, driven by strong consumer demand. Coupled with lower than usual inventory levels, this has yet again resulted in increased prices for both new and used vehicles compared to the previous year. In June 2023, the average price of a used vehicle remained

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AutoTrader Price Index – March 2023

Leave a Comment / Article / Milan Brankovic

Since the start of this year, the automotive market has shown remarkable strength with robust demand leading to higher prices for both new and used vehicles compared to the previous year. The average price of a used vehicle in March 2023 remained stable compared to last month, hovering just around $39k, a 5% year-over-year increase.

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Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

Leave a Comment / Article, Consumer Insights / Milan Brankovic

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

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AutoTrader Price Index – October 2022

Leave a Comment / Article / Sabrina Arruda

Our latest AutoTrader Price Index tells a story of two sides of the same coin. For new cars, price increases are sustained by a ramp up in consumer demand as supply falls short of the mark. In contrast, used car prices have softened – a month-over-month trend that first became evident in June of this

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Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Leave a Comment / Article, Consumer Insights / Milan Brankovic

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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