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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

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In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

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Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

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Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

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AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

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From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

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2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

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The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “AutoTrader is Canada’s leading and most trusted automotive marketplace, and

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AutoTrader Carology 2023 Year in Review

AutoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

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In our final AutoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

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Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

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AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

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Combating Economic Impacts on the 2023 Car Shopper Journey

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As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

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