Car Shoppers

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2025 Canadian Car Shopper Purchase Intentions Remain Resilient, Despite the Noise

Car shopper purchase intentions serve as an indicator of overall industry health and getting on the lead foot to understanding consumer purchasing patterns. Staying attuned to these behaviors is essential in maintaining a competitive edge in the Canadian automotive landscape. By closely monitoring car shopper purchase intentions, dealerships can anticipate and adjust to evolving market

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2025 AutoTrader Awards

2025 AutoTrader Awards: Winners Revealed for Canada’s Most Trusted Automotive Awards

Experts vote for the best vehicles in 28 segments, recognizing best buys for Canadian drivers. TORONTO, ON – January 17, 2025 — The winners of the 2025 AutoTrader Awards have been announced today, revealing the best vehicles in the country as voted by some of Canada’s foremost automotive experts. AutoTrader Awards are the most trusted

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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Visitation of Online Automotive Marketplaces

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

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Dealership Best Practices: Enhanced Car Shopper Profiling

In today's competitive automotive market, understanding your customers is key to driving sales and building strong customer relationships. Car shopper profiling, a strategic approach to gathering and analyzing customer data, offers a powerful way to achieve this. With the right tools in place, you can effortlessly gain access to the details you need to effectively

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AutoTrader Carology Bitesize: Car Shopper Experience Takes the Stage Through My Account Enhancements

In this episode of AutoTrader Carology Bitesize, we’re joined by Kamal Piraisudy, Senior Product Manager at AutoTrader.ca, to detail a series of value-added features being introduced to My Account, which, individually or combined, elevate the consumer experience on AutoTrader.ca for the millions of Canadians shopping the marketplace for their next car.

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

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AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

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AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

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