Car Shoppers Archives

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / By Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

Leave a Comment / Press Release / By Emma Silveira

The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “AutoTrader is Canada’s leading and most trusted automotive marketplace, and

The Year That Was: 2023 Canadian Automotive Trends

Leave a Comment / Article / By Emma Silveira

With the end of 2023 fast approaching there’s no better time to reflect on the top trends in Canadian automotive and how we expect things to shape up heading into the new year based on data observed through the AutoTrader.ca marketplace as well as leading Canadian automotive market research firms. Let’s deep dive our observations

AutoTrader Carology Talks: Canadian Automotive Trends & Future Projections – 2023 Year in Review

Leave a Comment / Video / By Emma Silveira

In our final AutoTrader Carology Talks of the year, Ian MacDonald, Chief Marketing Officer and Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca discuss the top trends and key insights that have shaped the Canadian automotive landscape in 2023 and what’s to come in 2024. Tune in to gain valuable insight and get ahead

Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

Leave a Comment / Press Release / By Emma Silveira

AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

Combating Economic Impacts on the 2023 Car Shopper Journey

Leave a Comment / Article / By Emma Silveira

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

Leave a Comment / Video / By Emma Silveira

Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Leave a Comment / Article / By Jil McIntosh

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

Intentions to Buy a Vehicle in the Next 6 Months

The 411 of Economic Impacts on Vehicle Purchase Intent

Leave a Comment / Consumer Insights / By Jil McIntosh

With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently stand regarding the economy and their vehicle purchase intentions. Dealership operators well apprised of consumer outlook as well as the concerns of consumers shopping for a car have an opportunity to tailor the consumer experience

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023?

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Despite most automakers now offering electric vehicles (EVs) and governments rolling out plans to mandate the sale of EVs, consumer research shows that car shopper interest in EVs is still strong, but it appears to be softening. If you’re a dealership looking to attract buyers and increase your EV sales, we recommend a shift in

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