Car Shoppers Archives

Combating Economic Impacts on the 2023 Car Shopper Journey

Leave a Comment / Article / By Emma Silveira

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

Leave a Comment / Video / By Emma Silveira

Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Leave a Comment / Article / By Jil McIntosh

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

Intentions to Buy a Vehicle in the Next 6 Months

The 411 of Economic Impacts on Vehicle Purchase Intent

Leave a Comment / Consumer Insights / By Jil McIntosh

With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently stand regarding the economy and their vehicle purchase intentions. Dealership operators well apprised of consumer outlook as well as the concerns of consumers shopping for a car have an opportunity to tailor the consumer experience

Electric Vehicles: How “Plugged In” Are Car Shoppers in 2023?

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Despite most automakers now offering electric vehicles (EVs) and governments rolling out plans to mandate the sale of EVs, consumer research shows that car shopper interest in EVs is still strong, but it appears to be softening. If you’re a dealership looking to attract buyers and increase your EV sales, we recommend a shift in

AutoTrader Carology Bitesize – First Time Car Buyers

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Both experienced as well as first-time car buyers look to answer two key questions when embarking on a vehicle purchase: does it meet their needs and is the price compelling? However, the journey first-time buyers take to get to their final purchase decision can vary immensely from those with more experience. Understanding their habits and

First Time Buyers Information Sources Used

Everything You Need to Know About the First Time Car Buyer

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

Car buyers divide neatly into two camps: those who have purchased before and those who have not (yet). Both groups are looking for the right vehicle at an attractive price, but the experienced car buyer and the first-time car buyer can have completely different ways of approaching their path to purchase. By understanding the nuances

Interaction of Online Automotive Marketplaces and Dealerships

A Mainstay in the Car Buying Journey: Online Automotive Marketplaces

Leave a Comment / Article, Consumer Insights / By Dahlia Farhat

It should come as no surprise that today’s consumers turn to online resources to make purchases. The convenience and variety available at their fingertips makes this a no brainer. When we consider car shopping in this increasingly digitized age, it’s a widely known fact that today’s car buyers start their journey online, primarily focused on

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

Leave a Comment / Article, Consumer Insights / By Jil McIntosh

With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

AutoTrader.ca Top Searched Vehicles of 2022

Leave a Comment / Article, Consumer Insights, Trends / By Sabrina Arruda

Mix of Luxury and Mainstay Vehicles Remain on AutoTrader’s Top Searched Vehicles of 2022, While Interest in Economical Options Rises With over 11 million Canadians visiting AutoTrader.ca to browse hundreds of thousands of vehicles for sale each month, AutoTrader mines and analyzes its search data each year to capture the pulse of Canadian car buyers'

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