Education

Consumer Research Results: Car Shopping Throughout the Pandemic

While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

Car Shopper Challenges & Preferences: What You Need to Know

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 AutoTrader.ca and AutoHebdo.net marketplace auto intenders conducted in

Website Accessibility: A Guide for Canadian Car Dealers

If you’re responsible for your dealership’s website, you may not be aware that its design could be required by law to follow an international set of standards established to improve digital accessibility for people with disabilities. This includes making it easier for people with vision, hearing and cognitive limitations to find important information online. Following