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AutoTrader Carology Bitesize: July 2022 Price Index

Leave a Comment / Video / By Sabrina Arruda

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

Listings with more than 11 photos enjoy 185% more leads

Lift Your Leads By Up To 185% With Better Merchandising

Leave a Comment / Article / By Sabrina Arruda

Whether you’re selling a new or pre-owned car, it’s vital that you put your dedication and focus towards optimizing each and every one of your inventory listings. A quality listing provides car shoppers all the information they need, from their initial interaction with your Vehicle Detail Page (VDP), and acts as a catalyst to building

How a Sound Pricing Strategy Can Get Your Dealership in the Running for an AutoTrader Best Priced Dealer Award

Leave a Comment / Article / By Sabrina Arruda

Price is one of the leading drivers in a vehicle purchase. In fact, 84% of car shoppers cite price as an important purchase factor.1 As such, our AutoTrader.ca iQ algorithm uses real-time pricing data to provide car shoppers with transparency and guidance on the price of cars, by applying “Great”, “Good”, “Fair” and “Above Average”

Consumer Research Results: Car Shopping Throughout the Pandemic

Article / By Sabrina Arruda

While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

Car Shopper Challenges & Preferences: What You Need to Know

Article / By Sabrina Arruda

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours

How Canadians Shopped for Cars in 2021 & Top Trends of the Year

Article / By Sabrina Arruda

With 2021 in our rear view mirror, many people are looking forward to a fresh start after a tumultuous year, characterized by ongoing pricing and availability shifts in the market. As we've turned the page and rung in 2022, AutoTrader.ca took a look back at what was a big year in the Canadian automotive industry.

AutoTrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article / By Sabrina Arruda

Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

Article / By Sabrina Arruda

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 AutoTrader.ca and AutoHebdo.net marketplace auto intenders conducted in

Website Accessibility: A Guide for Canadian Car Dealers

Article / By Sabrina Arruda

If you’re responsible for your dealership’s website, you may not be aware that its design could be required by law to follow an international set of standards established to improve digital accessibility for people with disabilities. This includes making it easier for people with vision, hearing and cognitive limitations to find important information online. Following

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

Article / By Sabrina Arruda

The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

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