Dealership Archives

Intentions to Buy a Vehicle in the Next 6 Months

The 411 of Economic Impacts on Vehicle Purchase Intent

Leave a Comment / Consumer Insights / By Jil McIntosh

With economic uncertainty top of mind for both car shoppers and dealers, we sought out to understand where consumers currently stand regarding the economy and their vehicle purchase intentions. Dealership operators well apprised of consumer outlook as well as the concerns of consumers shopping for a car have an opportunity to tailor the consumer experience

Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

Leave a Comment / Consumer Insights, Video / By Dahlia Farhat

Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

AutoTrader Carology Talks: Forces of Change – Supply & Electric

Leave a Comment / Video / By Dahlia Farhat

The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

AutoTrader Carology Bitesize: July 2022 Price Index

Leave a Comment / Video / By Sabrina Arruda

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

Activix Receives Strategic Investment to Fuel Growth

Press Release / By Sabrina Arruda

Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

Webinar Recording: 2021 Automotive Retail Website Trends

Video / By Sabrina Arruda

A powerful and informative dealership website, leveraging the latest best practices, is essential to engage and convert car shoppers browsing your virtual lot - now more than ever. During our webinar, 2021 Automotive Retail Website Trends, our resident dealership website expert, Madeleine Dubé, shared the top features and functionalities that automotive retailers should aim to

Event Recap: TRADER Carology Spring 2021

Article / By Sabrina Arruda

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe

TRADER to host its flagship Carology event on April 20, 2021

Press Release / By Sabrina Arruda

The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

Tips & Tricks to Elevate Your Dealership Website

Article / By Sabrina Arruda

In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game in how you present yourself to customers online. Let’s not forget you also need to be providing as many functional tools as possible for consumers to conduct most of the – if not the entire

TRADER Announces Winners of the 2021 Best Priced Dealer Awards

Press Release / By Sabrina Arruda

Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the AutoTrader.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 AutoTrader.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top

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