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Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

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Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

AutoTrader Carology Bitesize: July 2022 Price Index

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If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

Activix Receives Strategic Investment to Fuel Growth

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Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

Webinar Recording: 2021 Automotive Retail Website Trends

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A powerful and informative dealership website, leveraging the latest best practices, is essential to engage and convert car shoppers browsing your virtual lot - now more than ever. During our webinar, 2021 Automotive Retail Website Trends, our resident dealership website expert, Madeleine Dubé, shared the top features and functionalities that automotive retailers should aim to
TRADER Carology

Event Recap: TRADER Carology Spring 2021

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TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe

TRADER to host its flagship Carology event on April 20, 2021

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The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

Tips & Tricks to Elevate Your Dealership Website

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In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game in how you present yourself to customers online. Let’s not forget you also need to be providing as many functional tools as possible for consumers to conduct most of the – if not the entire

TRADER Announces Winners of the 2021 Best Priced Dealer Awards

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Top Canadian automotive dealers are recognized for consistent and transparent pricing practices on the AutoTrader.ca marketplace TORONTO, ON – March 25, 2021 – TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the winners of the 2021 AutoTrader.ca Best Priced Dealer Awards. Now in its second year, the Best Priced Dealer Awards spotlights the top

Event Recap: TRADER Carology, The Science of Selling Cars

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TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the
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