Digital Retail Archives | AutoTrader.ca

AutoTrader.ca Launches First-of-its-Kind New Car Shopping Experience

Leave a Comment / Press Release / Emma Silveira

TORONTO, ON – July 3, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, today announced the launch of Storefront, a first-of-its-kind new car shopping experience, equally, a fresh tactic for automotive manufacturers and their dealership network to promote their complete new vehicle lineup to the millions of Canadian consumers that frequent the marketplace every month.

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TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on AutoTrader.ca

Press Release / Sabrina Arruda

Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on AutoTrader.ca,

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Digital Retailing Solution Launches on the AutoTrader.ca Marketplace

Article / Sabrina Arruda

With consumer trends continuing to evolve, the team at TRADER is staying on top of the desires and needs of car buyers across the country. Based on recent research, one thing’s for certain – consumers are looking for online vehicle purchase options today. In fact, 41% of consumers are interested in fully buying a car

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Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

Article / Sabrina Arruda

Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online

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When Life Gives You Lemons: Sell Cars?

Article / Sabrina Arruda

Whether partially or fully operational, a growing number of dealerships across Canada have turned to digital retailing as a key component of servicing customers and selling cars during the COVID-19 pandemic. While some have already made the shuffle, ahead of these unprecedented times, others will need to implement this all-new way of conducting business into

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Going Remote? These Are the Tools You Need.

Article / Sabrina Arruda

Getting equipped with the right tools to make going remote easier for your dealership is paramount during this time. We have identified two distinct groups of consumers actively browsing on the AutoTrader.ca Marketplace; (i) those looking to purchase a vehicle now, and, (ii) those stuck in a research stage, likely to buy once the spread

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Will COVID-19 Accelerate Digital Retailing Behaviour in the Short and Long Term?

Article / Sabrina Arruda

As COVID-19 continues, consumers are increasingly not leaving their homes, following government advice. Consequently, online shopping has transitioned from an ease of convenience to a necessity. In order to respond to the needs of consumers, dealers have already implemented or are looking towards digital retailing platforms to integrate into their business. The evolution covers simple

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Motoinsight Receives Strategic Investment to Fuel Growth

Press Release / Sabrina Arruda

Investment will expand reach and accelerate the development of new products TORONTO, January 8, 2020 — Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC. “Automotive retailing is

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