Industry News

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AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

TORONTO, ON – August 23, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, has announced the launch of Upgrade Optimizer - AI, a breakthrough artificial intelligence (AI) technology that is set to deliver efficiencies to the management, likewise spur performance for promoted dealership placements, through the AutoTrader.ca Listing Upgrade product portfolio. As ever,

AutoTrader Carology Bitesize: December 2022 Price Index

Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives
AutoTrader Price Index - October 2022

AutoTrader Price Index – October 2022

Our latest AutoTrader Price Index tells a story of two sides of the same coin. For new cars, price increases are sustained by a ramp up in consumer demand as supply falls short of the mark. In contrast, used car prices have softened – a month-over-month trend that first became evident in June of this
TRADER Corporation & Dealertrack Canada

TRADER Corporation Acquires Dealertrack Canada

Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs   TORONTO, ON - November 10, 2022 — TRADER Corporation, the leading digital marketing partner for Canadian automotive retailers and manufacturers, today announced that it has agreed to acquire the Canadian operations of Dealertrack from Cox Automotive’s Canadian Retail business. TRADER
Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

AutoTrader Carology Masterclass: Merchandising Best Practices

Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

AutoTrader Carology Bitesize: July 2022 Price Index

If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

2022 AutoTrader Best Priced Dealer Award Winners Announced!

For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 AutoTrader Best Priced Dealer Award. AutoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the AutoTrader.ca