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Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more.  Download a copy of our latest EV Consumer Research Report below.   Download Report

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Clarivoy Study Reveals AutoTrader.ca Influences Majority of Vehicle Sales in Canada

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TORONTO, ON – February 7, 2024 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, is pleased to announce the results of a comprehensive study that underscores the unique value it brings to automotive dealerships in driving vehicle sales. The study, conducted in collaboration with Clarivoy, a leader in identity-based targeting and measurement for automotive

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2024 AutoTrader Awards: Category Winners Revealed for Canada’s Most Trusted Automotive Awards

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The AutoTrader Awards celebrate automotive excellence and recognize the best vehicles for Canadians. TORONTO, ON – January 18, 2024 — Winners for the 2024 AutoTrader Awards have been announced today, revealing the best vehicles in Canada according to some of the country’s best automotive experts. “AutoTrader is Canada’s leading and most trusted automotive marketplace, and

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Canadians Are Seeking Aspirational Vehicles, Yet Buying Practically

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AutoTrader’s Top Vehicles of 2023 Indicates Car Shoppers are Balancing Optimism with Utility TORONTO, ON – December 11, 2023 – Data released today from AutoTrader, Canada’s largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search

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AutoTrader.ca Delivers First AI-Powered Automotive Marketplace Solution to Canadian Dealerships

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TORONTO, ON – August 23, 2023 – AutoTrader.ca, Canada’s largest and most trusted automotive marketplace, has announced the launch of Upgrade Optimizer - AI, a breakthrough artificial intelligence (AI) technology that is set to deliver efficiencies to the management, likewise spur performance for promoted dealership placements, through the AutoTrader.ca Listing Upgrade product portfolio. As ever,

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AutoTrader Carology Bitesize: December 2022 Price Index

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Through our AutoTrader Carology Bitesize video series we host industry experts to discuss the latest news and trends in Canadian automotive. In this episode we’re joined by Baris Akyurek, Director of Marketing Intelligence at AutoTrader.ca, to get a view of the latest AutoTrader Price Index, detailing the vehicle pricing trends from December 2022. Baris gives

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2022 Year in Review

Canadian Car Shopper Tendencies & Trends: A 2022 Retrospective

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With the close of 2022 fast approaching we found it fitting to reflect on some of the findings from various consumer research studies conducted this year, and unpack the key aspects to assist with fine-tuning your dealership’s strategy. While some of the challenges from 2021 shifted into 2022, most notably the supply and demand mismatch,

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TRADER Corporation & Dealertrack Canada

TRADER Corporation Acquires Dealertrack Canada

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Investment will enable more holistic Canadian-focused services & solutions to Canadian dealers & OEMs   TORONTO, ON - November 10, 2022 — TRADER Corporation, the leading digital marketing partner for Canadian automotive retailers and manufacturers, today announced that it has agreed to acquire the Canadian operations of Dealertrack from Cox Automotive’s Canadian Retail business. TRADER

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AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

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The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

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