Filtered by Tag: Digital Marketing

Event Recap: TRADER Carology Spring 2021

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe …

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TRADER Corporation & Motoinsight release performance data from Digital Retailing pilot on

Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada's leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from Digital Retailing on, …

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TRADER Corporation launches new Remote Selling Suite to help Canadian dealers immediately mobilize online operations amidst COVID-19

  Remote sales tools allow dealers to facilitate customer interactions digitally in response to unprecedented market conditions   TORONTO, ON – April 2, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today launched the Remote Selling Suite, as part of its continued commitment to supporting Canadian dealers during the COVID-19 pandemic. Designed to …

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Car Ownership More Attractive in a Post COVID-19 World, Study Finds

It’s no surprise that COVID-19 has had an impact on the automotive market. While many expect car sales in the short term may be lower than usual, there are strong signals that buyers are still very much in market and doing research. For example, on the marketplace during the week of Mar. 23, 2020, …

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Best Practices For Dealers Digital Marketing During COVID-19

Originally published to If the saying ‘necessity is the mother of invention’ is anything to go by, current challenging times definitely call for some innovative steps and out-of-the-box digital marketing strategies. If you’re a car dealer looking for answers on how best to leverage digital platforms during these challenging times that no industry has …

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Google Think Auto 2019: How One Dealer Rode the Digital Wave to Increase Sales By 40%

Originally published to   Google’s 14th annual Think Auto event in Toronto was attended by over 1,500 people and featured one hugely successful DG (dealer group) that talked through their success with digital marketing. General Manager and Vice President of Paragon Honda and Acura, Brian Benstock, enthusiastically shared highlights from their journey into the …

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TRADER Offers Free Digital Education Program For Dealers

By Sarah Rubenoff Auto Remarketing Canada Editor Toronto, ON - TRADER Corporation is launching a new education program to aid Canadian dealers in navigating the new digital marketing landscape and environment. The new program is titled Fast FWD, and is a response to the increasing digitization of vehicle researching and shopping. As a piece of …

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