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Research Study

2024 Carology Talks Year In Review

AutoTrader Carology Talks: Canadian Automotive Trends & Future Predictions – 2024 Year in Review

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In our final AutoTrader Carology Talks airing of the year, Ian MacDonald, Chief Marketing Officer at AutoTrader, hosts Baris Akyurek, Vice President of Insights & Intelligence, to discuss the top trends that have shaped the Canadian automotive landscape in 2024 and a sneak peek of what’s the come in 2025.

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Canadians Shifting Car Shopping Focus Away from Aspirational Luxury to Practicality & Affordability

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New Data from AutoTrader Reveals a Shift in Consumer Preferences Amid Economic Pressures TORONTO, ON – December 10, 2024 — Year-end Top Searched and Top Sold data from AutoTrader, Canada’s largest and most trusted automotive marketplace, reveals that economic pressures may well be weighing on Canadian consumers when it comes to the type of car

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Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey

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Understanding how the car buying journey evolves overtime aids with establishing specifically when, where and how to attract the right buyers to your inventory listings. Our latest Path to Purchase study, conducted by Dig Insights, deep dives the car buying experience of both used and new Canadian car shoppers who purchased a vehicle in the

Car Buyers Now Cross-Shop More Than Ever: AutoTrader.ca Key to Their Journey Read More »

AutoTrader Carology Masterclass: Enhanced Car Shopper Profiling

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Car shopper profiling is a proven method that delivers accuracy to prospect segmentation and targeting through robust consumer profiles, rounded out by demographic, psychographic, shopping behaviour, and other relevant data. Watch our latest dealership excellence series masterclass to discover best practices for enhanced car shopper profiling and get on the path to improving the effectiveness

AutoTrader Carology Masterclass: Enhanced Car Shopper Profiling Read More »

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Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

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Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months Read More »

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AutoTrader Carology Talks: Electric Vehicles (EVs)

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As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of AutoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to unpack the results of our latest EV study.

AutoTrader Carology Talks: Electric Vehicles (EVs) Read More »

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Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

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As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more.  Download a copy of our latest EV Consumer Research Report below.   Download Report

Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs Read More »

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AutoTrader Carology Bitesize: March 2024 Price Index

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Get the latest on Canadian automotive pricing, inventory levels and factors influencing current market dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to get an update from our latest AutoTrader Price Index report. Tune in to see the results, to stay informed

AutoTrader Carology Bitesize: March 2024 Price Index Read More »

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AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

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Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You Read More »

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