Research Study Archives

Consumer Confidence in Personal Finances Outlook Reaches Highest Point in the Last 12 Months

Leave a Comment / Article / By Jil McIntosh

Although the economy remains slightly unsettled, with the highest interest rates in over two decades only now making a slight dip, and gas prices still on the high end, consumer research shows that Canadians are still steady in their vehicle purchase intentions through the second quarter of 2024. In our latest study by DIG Insights,

AutoTrader Carology Talks: Electric Vehicles (EVs)

Leave a Comment / Video / By Emma Silveira

As car shopper interest in electric vehicles (EVs) continues to evolve, it’s crucial for your dealership to remain informed about the latest consumer sentiment and trends. In this episode of AutoTrader Carology Talks, we're joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to unpack the results of our latest EV study.

Consumer Research Report: AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / By Emma Silveira

As consumer interest in electric vehicles (EVs) continues to evolve, it’s crucial to remain informed about the latest trends. Our recent EV research study focuses on understanding EV purchase intentions, the drivers and barriers behind consumer decisions and more. Download a copy of our latest EV Consumer Research Report below. Download Report

AutoTrader Carology Bitesize: March 2024 Price Index

Leave a Comment / Video / By Emma Silveira

Get the latest on Canadian automotive pricing, inventory levels and factors influencing current market dynamics. In this AutoTrader Carology Bitesize episode, we are joined by Baris Akyurek, Vice President of Insights & Intelligence at AutoTrader.ca, to get an update from our latest AutoTrader Price Index report. Tune in to see the results, to stay informed

AutoTrader-Carology-Bitesize-Clarivoy-Study

AutoTrader Carology Bitesize: Car Shopper Attribution & What It Means for You

Leave a Comment / Video / By Emma Silveira

Aligned to our commitment to deliver unrivaled value, drive optimal return on investment, to ultimately help you sell more cars, more profitably, and with ease, we sought out to discover what advertising channels are most influential in Canadian vehicle sales. In our latest AutoTrader Carology Bitesize episode, Mike Kilinski, Vice President of Product, Data & Analytics at

AutoTrader Study Reveals Car Shoppers are Pumping the Brakes on EVs

Leave a Comment / Article / By Emma Silveira

Despite Canada’s commitment to being a global leader in Zero Emission Vehicles (ZEVs) combined with government rebate programs to incentivize these purchases, consumers are telling us they are not quite there yet. Our ongoing electric vehicle (EV) research – the latest study conducted with Canadians shopping AutoTrader.ca in February of this year – has shown

2024 Car Shopper Purchase Intentions & Outlook Remain Strong

Leave a Comment / Article / By Jil McIntosh

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention. Our latest research study conducted by

Combating Economic Impacts on the 2023 Car Shopper Journey

Leave a Comment / Article / By Emma Silveira

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

AutoTrader Carology Bitesize: Car Shopper Perceptions & Intentions

Leave a Comment / Video / By Emma Silveira

Canadian automotive dealerships can garner success by assisting car shoppers in overcoming the economic impacts they may be facing during their car shopping journey. In this AutoTrader Carology Bitesize episode, we are joined by Tiffany Ding, Director of Insights & Intelligence at AutoTrader.ca, to discuss consumer intent to purchase a vehicle, factors impacting vehicle purchase

Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Leave a Comment / Article / By Jil McIntosh

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

Research Study

BACK TO TOP