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AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

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The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

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Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

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Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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AutoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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AutoTrader Carology Bitesize: July 2022 Price Index

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If you’ve attended one of our popular Carology events in the past, you’ll know they are focused on sharing the latest trends and insights from experts in Canadian automotive. With this all-new video series, we are delivering the same great insights shared at our larger scale AutoTrader Carology events, however, at a more regular cadence

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2022 AutoTrader Best Priced Dealer Award Winners Announced!

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For the third consecutive year, AutoTrader has recognized Canadian dealerships committed to consistently offering transparent pricing and great value for Canadian car shoppers with the exclusive and prestigious 2022 AutoTrader Best Priced Dealer Award. AutoTrader Best Priced Dealer Award winners are identified, by province, through a scientific analysis of the top dealerships on the AutoTrader.ca

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Activix Receives Strategic Investment to Fuel Growth

Press Release /
Investment will increase addressable market and accelerate the development of new offerings TORONTO, ON — May 27, 2021 — Activix, a leading provider of Customer Relationship Management (CRM) solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo.

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TRADER Corporation launches industry-first Digital Retailing solution on AutoTrader.ca marketplace

Press Release /

The digital automotive solutions provider is the first leading Canadian marketplace to bring a completely integrated digital retail experience to dealers and consumers TORONTO, ON – May 28, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, announced the launch of Digital Retailing on AutoTrader.ca, the most trusted automotive marketplace in Canada. Working in

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Early Consumer Data Points To Enhanced Need For Automotive Digital Retail Solutions Amidst COVID-19

Article /

Originally published to Canadian Auto World In the wake of COVID-19, Canadians have been urged to stay home based on recommendations by the World Health Organization and the Public Health Agency of Canada. In response, many Canadian dealers have had to close their in-store sales department and limit their operations to service functions. Consequently, online

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TRADER Corporation waives 100 per cent of marketplace subscription costs to support Canadian auto dealers

Press Release /

  Canadian dealer partners nationwide will receive full access to the AutoTrader.ca marketplace and listing upgrades at no charge, effective April through May 2020   TORONTO, April 7, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, today announced it is waiving 100 per cent of AutoTrader.ca marketplace subscription and listing upgrade costs through April and May

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