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Car Shoppers

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

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One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

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Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

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At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

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TRADER to host its flagship Carology event on April 20, 2021

Press Release /
The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

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Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

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As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the AutoTrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

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Event Recap: TRADER Carology, The Science of Selling Cars

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TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the

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AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

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We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

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Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

Article /

  TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020   TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

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