Car Shoppers Archives | Page 4 of 6

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

Article / By Sabrina Arruda

One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

Article / By Sabrina Arruda

At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

Event Recap: TRADER Carology Spring 2021

Article / By Sabrina Arruda

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe

TRADER to host its flagship Carology event on April 20, 2021

Press Release / By Sabrina Arruda

The free virtual event will feature a diverse group of speakers specializing in key disciplines within Canadian automotive TORONTO, ON - April 12, 2021: TRADER Corporation, Canada's leading digital automotive solutions provider, today announced the return of its flagship automotive event - Carology: The Science of Selling Cars on April 20 at 1PM ET. The

Positive Attitude Towards Vehicle Purchase Intention Carries Into 2021

Article / By Sabrina Arruda

As we approach the one-year mark since the start of the pandemic in Canada, we checked in with car shoppers on the AutoTrader.ca Marketplace to gain a better understanding of their purchase intentions going into 2021. Across the month of January, we surveyed 300 Canadian car shoppers who intended to purchase a vehicle within the

Event Recap: TRADER Carology, The Science of Selling Cars

Article / By Sabrina Arruda

TRADER’s Carology event went virtual this year, welcoming dealers, OEM, agency, media and association partners across Canada to glean insight on The Science of Selling Cars. An impressive roster of industry expert speakers shared topics ranging from current and future industry trends, consumer behaviour insights, the car buying journey, and how technology has influenced the

AutoTrader.ca Study Finds Vehicle Purchase Intentions Improving

Article / By Sabrina Arruda

We checked in with car shoppers on AutoTrader.ca during the month of July, to get an update on their intentions towards purchasing a vehicle and the information sources most commonly used throughout the car buying journey. Through surveying over 300 Canadian car shoppers, we found that as the effects of the pandemic have been diminishing

Foot traffic study of Ontario automotive dealerships indicates substantial increase in consumer demand

Article / By Sabrina Arruda

TRADER commissioned research of Ontario dealership traffic reveals a 56 per cent increase in unique visitors and an 81 per cent increase in total visits month-over-month from May to June 2020 TORONTO, ON – July 16, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, continues to analyze consumer behaviour to provide

COVID-19 Draws Deal Hunters to the Car Market

Article / By Sabrina Arruda

Our latest AutoTrader.ca user study dives into the minds of car shoppers, to provide our dealer partners with key considerations to make while reopening and retooling their dealership sales operations to align with the needs and desires of consumers. We surveyed roughly 600 Canadian car shoppers who are currently in-market to purchase a vehicle. The

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