Article Archives | Page 4 of 10

Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

Article, Newsroom Posts / By Sabrina Arruda

AutoTrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

AutoTrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

Article / By Sabrina Arruda

Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, AutoTrader.ca recently deployed a national survey of Canadian car shoppers to

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

Article / By Sabrina Arruda

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 AutoTrader.ca and AutoHebdo.net marketplace auto intenders conducted in

Website Accessibility: A Guide for Canadian Car Dealers

Article / By Sabrina Arruda

If you’re responsible for your dealership’s website, you may not be aware that its design could be required by law to follow an international set of standards established to improve digital accessibility for people with disabilities. This includes making it easier for people with vision, hearing and cognitive limitations to find important information online. Following

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

Article / By Sabrina Arruda

The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

Article / By Sabrina Arruda

One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

Article / By Sabrina Arruda

At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

Event Recap: TRADER Carology Spring 2021

Article / By Sabrina Arruda

TRADER’s first virtual Carology event of 2021 may go down as the most data oriented and strategy focused Carology event yet! Following a year of challenges and disruptions posed by the pandemic came heaps of data and insights to better understand shifts in consumer shopping behaviour and trialing new strategies to find successful and safe

Tips & Tricks to Elevate Your Dealership Website

Article / By Sabrina Arruda

In today’s challenging and ultra-competitive automotive landscape, it’s critical for your dealership to be at the top of your game in how you present yourself to customers online. Let’s not forget you also need to be providing as many functional tools as possible for consumers to conduct most of the – if not the entire

Create a Used Car Reconditioning Process That Actually Works for You

Article / By Sabrina Arruda

When it comes to battling adversity as a business, sometimes the only thing we can do is look for aspects that remain within our control. Over the past year we’ve often pivoted to operate within the different regulations that have a direct impact on dealership operations – in-store shopping, closed to the public, open by

Article

BACK TO TOP