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3 Advertising Strategies That Drive Results For Your Dealership

Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent

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2019 Auto Remarketing Under 40: Chris Samadh

Article / Sabrina Bond

We are proud to share that Chris Samadh, Director of Customer Experience at TRADER Corporation has been chosen as recipient of the 2019 Auto Remarketing Under 40 award by Auto Remarketing Canada. Chris Samadh is the Director of Customer Experience at TRADER Corporation. He leads a team of customer service representatives who communicate with automotive

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TRADER Leadership Spotlight: Matt Lawson & Jody Gill

Article / Sabrina Bond

Matt Lawson Vice President Dealer Software & OEM Matt Lawson began his career at TRADER in 2005, fresh out of post-secondary school. He has seen the company grow from the transition from print to digital while advancing his career through new leadership roles. In his current role as Vice President Dealer Software & OEM, Matt

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Women & Automotive Leadership: Ashley Middleton

Article / Sabrina Bond

We are pleased to share that Ashley Middleton has been chosen as the recipient of a prestigious award presented by Auto Remarketing Canada. The Women & Automotive Leadership Award is given to women in the Canadian automotive industry who exemplify strong leadership abilities. Ashley will receive the award at the Women & Automotive Leadership

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TRADER 2018 Year in Review

Article / Sabrina Bond

We started off the year at TRADER with the mentality that we were going to go above and beyond. We have been listening to feedback from dealers, staying ahead of changes in the automotive industry, enhancements in technology and analyzing the expectations of car shoppers to ensure we could deliver on our goal. This all

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TRADER Carology Event Breaks New Grounds

Article / Sabrina Bond

This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a

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Takeaways from the 2018 Women and Automotive Conference

Article / Sabrina Bond

“You need people in your corner to tell you, ‘You’ve got this.’ And pick you back up again.”—Denise Chudy, Contact at Once! On March 29, women from all across the automotive industry gathered at the Women and Automotive Conference to share their struggles, triumphs, and wisdom. All were welcome – competition and title were left

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The Auto Industry Looks at the Future of Automotive

Article / Sabrina Bond

The Automotive Intelligence Series – The Future in Focus By Jessica Ruby and Sabrina Arruda Ontario Premier Kathleen Wynne kicked off the Auto Intelligence Series (AIS) as part of the opening today of the 2018 Canadian International AutoShow. The Future in Focus panel looked at industry change, trade rule risks and extensive investments into the

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How Data Helps You Reach the Right Audience With Your Automotive Advertising

Article / Sabrina Bond

Data has become the currency on which advertising is purchased. There is lots of buzz online about what big data is and how important it is to use it. But, what does data really mean? And more importantly, how is it going to help you sell cars? We wanted to take this opportunity to break

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Brand New Listing Designs on AutoTrader.ca

Article / Sabrina Bond

We listened to feedback from dealers and consumers, and are pleased to present new listing designs on the Search Results Page (SRP) on AutoTrader.ca! The brand new look features a refreshed display of content and up to 3.5X larger photos! What we heard from consumers As you may know, we collect consumer feedback regularly to understand

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