EN FR

Article

From Digital to On the Lot: Navigating the Winding Road of Attribution

Article /

Originally published to Auto Remarketing Canada by Ian MacDonald When it comes to selling vehicles, trying to fully understand where and how online marketing translates into actual sales on the lot can be a frustrating exercise. Intuitively, most dealers get that they need to be doing some level of digital marketing, since 83% of car

From Digital to On the Lot: Navigating the Winding Road of Attribution Read More »

Automotive Marketplaces Rank Top Source for Canadian Car Buyers

Article /

Studying the behaviours and actions of car buyers enables us to optimize the AutoTrader.ca consumer experience and to provide our dealer partners with effective tools to engage with consumers online. Research is an important driver of our ability to create evermore value for both our advertisers and Canadian car buyers. While online studies tell us

Automotive Marketplaces Rank Top Source for Canadian Car Buyers Read More »

3 Advertising Strategies That Drive Results For Your Dealership

Article /
Staying relevant to consumer expectations is key to driving results for your business. The digital landscape is constantly evolving due to innovations and advancements in technology and consumer behaviours. The automotive industry must keep pace and stay educated in the realm of digital marketing to be visible to consumers online. That’s why in our recent

3 Advertising Strategies That Drive Results For Your Dealership Read More »

TRADER Carology Event Breaks New Grounds

Article /
This year’s Carology event, hosted by TRADER, reached new heights with diverse speakers, unique venues and an engaged audience of hundreds of automotive industry professionals. TRADER Carology was hosted across major cities in Canada including Toronto, Montreal and for the first time ever, Ottawa and Vancouver. This year’s topic, Automotive Industry Disruption: Thriving in a

TRADER Carology Event Breaks New Grounds Read More »

BACK TO TOP