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2024 Car Shopper Purchase Intentions & Outlook Remain Strong

From the state of the economy to gas prices, compounded by the dynamics of interest rates, it goes without saying that there are a multitude of factors impacting the Canadian automotive landscape. However, one aspect that has proven its durability, regardless of market dynamics, is car shopper purchase intention.   Our latest research study conducted by

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Maximize Success & Drive Lasting Customer Relationships with Effective Lead Management

Successfully managing leads is the cornerstone of a sound dealership experience. A lead represents the first "real" touchpoint a car shopper has with your dealership, offering a glimpse into the quality of service. In today's fast-paced digital world, where consumers initiate contact online well before visiting a dealership, rapid response, maintaining engagement, and equipping your

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Engage & Attract Even More Car Buyers with Quality Video

The surge in online video consumption has effectively shifted to the car shopping experience. For Canadian car shoppers, watching online videos has become one of the top online information sources that influence their purchase decision, with 77% of used car buyers and 79% for new car purchasers citing the impact video has on their decision-making

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Combating Economic Impacts on the 2023 Car Shopper Journey

As the car shopping journey continues to be impacted by various economic factors, being informed of these dynamics is essential to addressing consumer needs and offering timely support across the various stages of the purchase process. By understanding the factors that impact car purchasing decisions, you can adapt your strategy to reach even more prospects

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Overcoming Car Buyer Hesitancy in a Period of High Prices & Increased Interest Rates

Canadian car shopper confidence has been increasing steadily, with purchase intentions continuing to rise since last year. But the car shopping journey and purchase process can still present certain challenges for buyers, and dealership operators who have an acute understanding of the drivers behind consumer hesitancy, will be well-equipped to help shoppers navigate purchase and

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