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Research Study

Carology Bitesize Path to Purchase Image of Interview

Carology Bitesize: 5 Key Findings – AutoTrader Vehicle Path to Purchase Research Study

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Car shoppers follow a path throughout their buying journey that is constantly changing and evolving. Taking the time to understand the consumer mindset is an essential component to finetune your marketing and sales processes while addressing the needs of your customers. In this episode of AutoTrader Carology Bitesize we are joined by Tiffany Ding, Senior

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AutoTrader Carology Talks: Forces of Change - Supply & Electric

AutoTrader Carology Talks: Forces of Change – Supply & Electric

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The automotive industry is quickly advancing toward a new world that will bring Electric Vehicles (EVs) to the forefront. By 2035, the largest automotive markets are predicted to be fully electric. Change is coming, and our plan is to embrace it while helping your dealership adapt to continue achieving success! Our first on-demand AutoTrader Carology

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Infographic featuring visitation of online automotive marketplaces

Car Shoppers Turn to Automotive Marketplaces at Each Stage of their Purchase Process

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Car shoppers follow a path throughout their buying journey, but consumer research shows that, alike most aspects of modern society, over time, this purchase journey evolves, looking distinctly different from the one that’s traditionally been taken. By keeping these pivots in trends to vehicle purchase behaviours top of mind, you can tailor your strategy to

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AutoTrader Carology Masterclass: Merchandising Best Practices

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Dealers that effectively merchandise their vehicles have proven to drive stronger engagement with their listings on AutoTrader.ca. Data shows a 185% increase to inbound leads for properly merchandised listings. Our new video series, AutoTrader Carology Masterclass, covers the fundamentals of vehicle merchandising to create an optimized vehicle listing. Watch the full video below and download

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Consumer Research Reveals Willingness of Car Shoppers to Transform Conventional Shopping Behaviours

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As the microchip shortage continues to impact the automotive sector, albeit at a lesser degree than a year or even a few months back, we checked in with car shoppers on AutoTrader.ca to get a better feel for their knowledge and experience with shopping for a vehicle during this time. Overall, we found that consumers

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Consumer Research Results: Car Shopping Throughout the Pandemic

Article /
While the pandemic remains a concern for some Canadians, the general outlook for most consumers is that the COVID-19 situation is improving, and they’re ready to return to normal life, which includes car shopping. The online shopping tools that were a necessity during pandemic restrictions have now become the method of choice for the majority

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Car Shopper Challenges & Preferences: What You Need to Know

Article /
Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours

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AutoTrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article /
Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

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Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

Article, Newsroom Posts /
AutoTrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

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