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Car Shopper Challenges & Preferences: What You Need to Know

Throughout our ongoing consumer research, it has become abundantly clear that car shopping behaviour is constantly in flux. From how consumers shop, to where they shop and their preferred tools and resources, these factors often vary. In our latest study we turned to AutoTrader.ca car shoppers to understand their car buying process preferences and behaviours

How Canadians Shopped for Cars in 2021 & Top Trends of the Year

Article / By Sabrina Arruda

With 2021 in our rear view mirror, many people are looking forward to a fresh start after a tumultuous year, characterized by ongoing pricing and availability shifts in the market. As we've turned the page and rung in 2022, AutoTrader.ca took a look back at what was a big year in the Canadian automotive industry.

AutoTrader.ca Car Shopper Purchase Intentions Study Shows Promising Results Heading Into the New Year

Article / By Sabrina Arruda

Since our last COVID-19 Pulse update in the first half of this year, we’ve witnessed the easement of many local and provincial government restrictions across the country, coupled with widespread vaccine rollout and more effective therapeutics, resulting in a highly anticipated return to a pre-pandemic way of life. As a result of these improvements, it

Canadian Car Shoppers Looking to Upsize for Their Next Vehicle Purchase

Article, Newsroom Posts / By Sabrina Arruda

AutoTrader.ca continually monitors for trends on its various platforms, which spans hundreds of thousands of vehicle listings and millions of users, and in recent years it has become clear that there has been a seismic shift away from traditional sedans in favour of larger crossovers, SUVs and trucks. Part of the explanation for this may

AutoTrader.ca Study Uncovers Opportunity for Canadian New Car Dealers Amid Delivery Delays

Article / By Sabrina Arruda

Despite challenges stemming from the global microchip shortage, silver linings may be found by dealers who can influence car shoppers not to look elsewhere in the face of extended wait times As the global microchip shortage continues to delay the production of new vehicles, AutoTrader.ca recently deployed a national survey of Canadian car shoppers to

Consumer Research Results: Global Microchips Shortage Shows Canadian Car Shoppers Are Willing to go the Extra Mile

Article / By Sabrina Arruda

The global microchip shortage stemming from a variety of COVID-19 and trade-war related production disruptions, that has impacted supply chains across the world including the automotive sector, is very much top of mind with Canadian car shoppers. In fact, according to an online study of over 500 AutoTrader.ca and AutoHebdo.net marketplace auto intenders conducted in

Webinar Recording: 2021 Automotive Retail Website Trends

Video / By Sabrina Arruda

A powerful and informative dealership website, leveraging the latest best practices, is essential to engage and convert car shoppers browsing your virtual lot - now more than ever. During our webinar, 2021 Automotive Retail Website Trends, our resident dealership website expert, Madeleine Dubé, shared the top features and functionalities that automotive retailers should aim to

Consumer Research Results: How Canadian Consumers Feel About Electric Vehicles

Article / By Sabrina Arruda

The broad economic impact of the ongoing global pandemic notwithstanding, electric vehicles (EV) have captured the spotlight in the global automotive marketplace, with auto manufacturers introducing new models in all EV categories, from pure battery-powered electric vehicles (BEV) to hybrids, at a frenzied pace. Government incentive programs and media hype are also major forces continuing

Research Results: 2021 Canadian Car Buyer Perceptions and Priorities

Article / By Sabrina Arruda

One of the most surefire methods to attract and connect with your customers is to have a solid understanding of your target audience. That’s why, at TRADER, we are committed to consistently staying on top of consumer trends and relaying our research findings to our dealer partners. In February 2021, we partnered with the Angus

Consumer Research Results: One Year Later, Consumer Purchase Intentions Remain Steady

Article / By Sabrina Arruda

At the onset of the pandemic there was much uncertainty surrounding just about every aspect of automotive. As we embarked on a journey to gain a better understanding of consumer perceptions surrounding car shopping during COVID-19, we too were uncertain what the results of our research would uncover. Following numerous waves of consumer research, one

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