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A Simpler Way
to Grow with
AutoTrader

You asked, we delivered. Our new packages make growth effortless by reducing complexity, while ensuring you remain focused on what matters most – selling cars.

Get a Demo

What Runs the NEW AutoTrader

DemandAI powers the marketplace for all dealers — it is the intelligence layer behind discovery, relevance, and performance.

Dashboard is your all-new command center, providing more control, visibility, and performance for your marketplace presence.

The latest car buying experience creates a simple and streamlined shopping experience for today’s car shoppers.

Purpose Built Packages
for Canadian Automotive Dealerships

With three simple and streamlined offerings – Go, Smart, and Pro – built with the feedback and goals of Canadian car dealers in mind,
you can confidently make better informed marketing decisions and gain access to Canada’s largest audience of serious car buyers.

Start with Confidence

Build steady visibility with a simple, reliable foundation for success

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Grow with Intelligence

Reach more buyers with increased visibility and AI-driven insights to drive higher efficiency for your dealership

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Lead the Market

Unlock maximum visibility, premium brand building tools, and dedicated VIP service designed for dealers ready to dominate their market

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Reach In-Market Canadian Car Shoppers
Presence on AutoTrader.ca with up to 50 Photos
Performance Uplift AI algorithm that determines how vehicles are ranked, matched, and surfaced.
SearchTurbo Increases visibility in search results.	-
GeoTurbo Extends reach outside your immediate location.	-
DiscoverTurbo Helps your inventory get discovered through high-impact placements.	-	-
BeyondTurbo Engages interested shoppers by extending visibility off AutoTrader.ca.	-	-
AutoMatch Conquest leads from private seller ads.
Estimated Trade-In Leads Competitive vehicle valuation tool.
Deal Builder Discover payments, trade-in value, and financing options all in one place.	-
Mark as New Listing Highlights a vehicle as newly listed.	-	20% of Inventory	50% of Inventory
Optimize Listings with AI-Powered Insights
Listing Health Views the quality and completeness of your listings.
Price Indication Gain insights to price competitively.
Competitive Insights (Beta) Visibility into how your listings compare to similar vehicles in the marketplace.	Trial
Equipment Alert Monitors comparable vehicles in your local market and notifies missing features.	Trial
Strengthen Your Dealership's Brand
Logo Overlay Display your dealership logo on vehicle listing photos.
Dealership Page A dedicated page for your business details and entire inventory.
No Ads on Vehicle Detail Page (VDP) Removes competing ads from your vehicle detail pages.	-	-
Own Recommender Carousel Recommends other vehicles from your dealership.	-	-
Super & List Branding Amplify your brand across the marketplace.	-	-
Link to Dealership Website (from VDP) Displays a direct link to your dealership website.	Available ($)	Available ($)
Trusted & Reliable Support
Service Level	Standard	Standard	VIP

Explore Key Features of the NEW Packages

DemandAI

The Intelligence Behind the NEW AutoTrader

As the intelligence layer behind the discovery, relevance and performance that powers AutoTrader.ca, DemandAI ensures your listings are shown in the right car buyer, in the right place, at the right time, through a variety of performance offerings available in the Turbo suite.

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Introducing the Turbo Suite

The Performance Edge The Lets You Stand Out

SearchTurbo

Gain higher placement and visibility in
search results.

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GeoTurbo

Expand your reach with consumers shopping
outside of their local market.

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DiscoverTurbo

Broaden placement of your listings across key pages on the marketplace and even consumer emails.”

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BeyondTurbo

Expand your reach with consumers shopping
outside of their local market.

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AutoMatch

Private Seller Lead Conquesting with Our Advancement in Artificial Intelligence (AI)

This lead generation mechanism leverages AI to pinpoint similar vehicles available at automotive retailers within 100km of the private seller’s location and dynamically flags these alternatives to AutoTrader.ca car shoppers directly through the lead form on private ads.

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Dashboard

Your All-New AI-Powered Command Center

Built from the ground up, with your feedback in mind, Dashboard is your all-new AI-powered command center, providing more control, visibility, and performance for your marketplace presence.

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Deal Builder

Offer Car Shoppers the Flexibility to Build a Deal from Your Inventory Listings

Deal Builder allows consumers to complete more phases of the car buying journey directly from your listings in a simple and streamlined car shopping experience. Deal Builder has been shown to generate greater quality leads that convert at a rate of up to 2.9X higher than general leads.

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Estimated Trade-In

Gain Access to a Streamlined Vehicle Acquisition Source

Our enhanced vehicle appraisal technology, Estimated Trade-In, provides AutoTrader.ca car shoppers a competitive valuation for their current vehicle, moving them one step closer to finalizing their purchase and giving you access to a streamlined vehicle acquisition source, optimizing your profit potential.

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Source: AutoTrader Data Warehouse, Dealer Performance, January – December 2025.

Next Steps

Get in Touch with a Local Dealership Solutions Specialist

Tell us a bit more so we can put you in touch with
the right specialist.

Request a Demo

Discover the NEW Era
of AutoTrader

Get up to speed with what we’re doing to ensure you remain focused on what matters most – selling cars.

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A Simpler Way
to Grow with
AutoTrader

What Runs the NEW AutoTrader